News Corp Australia has announced the appointment of Tyler Greer to the role of general manager client strategy and solutions for Newsamp, the company’s integrated campaign solutions team.
Greer will lead and manage the Newsamp teams in Victoria, South Australia and Western Australia to provide strategic, innovative and bespoke integrated partnerships.
In this role, he will oversee strategy, solutions, insights and project management functions that create valued business partnerships.
With 25 years of experience in media, marketing and ad tech, Greer has held prominent roles spanning agency, brand and publisher sides. He joins News Corp Australia from MediaCom, where he was head of strategy in Melbourne.
Prior to that, he worked as global director of sales strategy for digital media platform, Exponential Interactive.
Newsamp executive general manager Renee Sycamore said she was delighted to welcome Greer to the business.
“Tyler’s leadership, industry and commercial experience will be invaluable to the Newsamp teams in Victoria, South Australia and Western Australia,” said Sycamore.
“I look forward to working with him to identify new business opportunities and provide our clients with results-driven marketing solutions.”
Greer said: of his appointment: “I am really thrilled to be joining the Newsamp team at News Corp Australia.
“I’ve been blown away not just by the strength and breadth of brands across the business, but the audience data that makes strategic integration that much more effective for our clients.
“The team is smart, energetic, and producing great work. I can’t wait to see how we can push the work even further for our clients,” he added.
In recent other News Corp Australia news, the media company released findings from the News Food Corp Network’s Trend Forecast – 2023 Special Edition earlier this month.
The Forecast provides insight into the millions of Australians who connect with the company’s food brands, revealing the shifts and trends that will have the largest influence on consumer food behaviours, and the strategic opportunities these present for brands.
See also: News Corp Australia reveals the food trends to expect in 2023
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Top image: Tyler Greer