News Corp Australia acquires Punters.com.au
Punters.com.au is one of Australia’s most popular websites and apps for horse racing enthusiasts
News Corp Australia has acquired the digital racing publisher, Punters.com.au.
Punters.com.au is one of Australia’s most popular websites and apps for horse racing enthusiasts – providing a digital form guide, specialised racing content and a range of wagering partnerships – with a monthly average of more than 375,000 visitors.
News Corp Australia executive chairman Michael Miller said: “News Corp Australia has a long and rich history with Australia’s racing, sports and wagering industries. The acquisition of Punters.com.au deepens News Corp’s commitment to Australia’s $6 billion horse racing industry and provides our 16 million monthly audience with an even more complete and integrated fan experience.
“Punters.com.au is already the country’s #1 rated form guide with a rich content offering and hosting an active social community. This partnership with Punters.com.au will allow us to take its tools, tips and news to a wider audience.”
