News Corp Australia acquires Punters.com.au

News Corp Australia has acquired the digital racing publisher, Punters.com.au.

Punters.com.au is one of Australia’s most popular websites and apps for horse racing enthusiasts – providing a digital form guide, specialised racing content and a range of wagering partnerships – with a monthly average of more than 375,000 visitors.

News Corp Australia executive chairman Michael Miller said: “News Corp Australia has a long and rich history with Australia’s racing, sports and wagering industries. The acquisition of Punters.com.au deepens News Corp’s commitment to Australia’s $6 billion horse racing industry and provides our 16 million monthly audience with an even more complete and integrated fan experience.

“Punters.com.au is already the country’s #1 rated form guide with a rich content offering and hosting an active social community. This partnership with Punters.com.au will allow us to take its tools, tips and news to a wider audience.”