News Corp Australia has entered into a strategic data partnership with Australia’s number one consumer opinion platform ProductReview.com.au to enhance its market audience targeting and campaign activation platform, News Connect.
ProductReview.com.au calls itself Australia’s most comprehensive consumer opinion site, providing a platform where consumers rate and review services and products. Over two million Australians visit the site each month to discover, explore and decide on their next purchase.
News Corp Australia general manager data solutions Suzie Cardwell said: “Our exciting new partnership with ProductReview.com.au provides us with powerful data sets to further enhance the quality of News Connect’s targeting.
“This data enables us to create audience segments for people who are actively in-market for particular products across a whole range of categories, from appliances, home products and services, to health and beauty, automotive and travel and accommodation.
“These are highly valuable intenders. They are consumers who are researching particular products, indicating they’re in-market for their next purchase. The partnership allows marketers to target these consumers through the News Connect platform across the News Corp network.
“Data partnerships like this one enrich the view we have of our audiences, allowing us to enhance our understanding of where they are in a product purchase journey. They help us provide our marketing partners with qualified targeted audiences to dramatically improve marketing effectiveness and deliver outcomes.”
ProductReview.com.au business development manager Renee Xie said: “We’re very excited to be working with News Corp Australia to help brands deliver more relevant messages to consumers through News Connect.”
The data from ProductReview.com.au joins News Connect’s existing data from News Corp Australia’s digital network and partners Skyscanner, Near, realestate.com.au, Fox Sports, Ticketek Entertainment Group (TEG) and Quantium.
Through these data partnerships News Connect accesses over two billion consumption signals across 12 million unique users of the company’s digital networks to deliver 1,900 customer segments for the company’s clients.
News Connect is available for marketers and agencies to login, find audiences to target with their message and book their campaign.