Newcastle Radio Ratings 2023 Survey 1
Survey 1 Period: Sun Feb 5 to Sat Feb 18 & Sun Feb 26 to Sat Apr 1 & Sun Apr 16 to Sat Apr 22.
UP: 102.9 Triple M: +5.0
DOWN: 2HD: -0.9
102.9 Triple M 22.0% (17.0%)
Triple M Newcastle continues to reign in the regional city, with a 5.0 increase in this survey. The station fared particularly well with the 65+ age demographic gaining 9.6%, and 6.7% among 55 to 64 year olds.
Meanwhile, the program’s biggest drop was -5.2% with the 18 to 24 demographic.
Newcastle’s #1 breakfast radio show since 2015, Tanya Wilks and Steve Graham have continue to hold on to the top spot in city with 20.9% of the breakfast audience share, an improvement of 0.9% on the last results.
Wilks and Graham spoke to Mediaweek back in June of 2022 and shared what they believe has made their pairing so successful.
See also: Newcastle’s #1 breakfast radio hosts Tanya & Steve on long-term success
Wilks explained: “I think the fact that Steve and I had been friends for years, breakfast show rivals for most of those, passing each other in the hallway and having a laugh as we disappeared into separate studios… we’re both successful as individuals and then coming together just lit the fuse for fun and fireworks.
“We brought two different fan bases together and well, here we are still surprising each other and ourselves,” she said.
Graham added: “Genuine friendship, trust, and being a fan of each other’s work.”
Hit 106.9 15.8% (13.0%)
SCA’s rose this radio ratings survey by 2.8%. The breakfast trio of Nick, Jess & Ducko recorded a 5.5% increase in share to 17.5%.
But the nationally syndicated drive show hosted by Carrie Bickmore and Tommy Little came in second place with 18.5% share.
105.3 New FM 8.9% (8.9%)
The station kept steady this survey with a non-increase share of 8.9%. New FM’s top performing slot is afternoon with Tyler-Claire which got a lift of 2.1% for a 11.6% share.
2HD 7.3% (8.2%)
The station, which is owned and operated as part of the Super Radio Network of stations, dropped -0.9% for a total share of 7.3%. The station had a 4.5% increase in it’s evening slot with a share of 17.2%.
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