Network 10 launches streaming channels on VIDAA

Network 10 has partnered with VIDAA to make four of its live streaming channels available on VIDAA-powered Smart TVs across Australia.

The deal means viewers can stream live content from 10, 10 Drama, 10 Comedy and Nickelodeon directly through VIDAA-powered TVs, including models from Hisense and Toshiba, without needing a terrestrial aerial connection.

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What Network 10 channels are available on VIDAA?

The new integration brings Network 10’s streaming linear channels into the VIDAA channels environment. It is designed to simplify access to live free-to-air broadcast brands through connected TV technology.

Lachlan Roach, VP Partner Management & Business Development, Paramount Australia, said the partnership would give audiences greater access to scheduled broadcast content through connected TVs.

“We are pleased to be partnering with VIDAA to integrate our 10 linear channels via IP into the VIDAA channels environment, giving audiences greater and easier access to live and scheduled broadcast through their connected TV experience.

“This collaboration further cements our broader strategy to scale our linear distribution via IP across multiple platforms, delivering strong commercial outcomes and added value across our assets.”

Connected TV access grows in Australia

The partnership comes as Australian audiences continue to shift between live television, streaming apps and on-demand services through smart TV interfaces.

VIDAA said Australia is one of the world’s most advanced connected TV markets, with the platform powering millions of TVs in Australian homes.

Guy Edri, CEO of V, said the partnership combined established broadcast brands with the ease of connected TV viewing.

“The way users in Australia watch live television is evolving rapidly,” Edri said.

“By bringing Network 10’s streaming channels to VIDAA, we’re combining the strength of trusted broadcast brands with the simplicity of the connected TV experience. Our focus is always on quality content and effortless access, making it easier for viewers to find and enjoy what they love.”

VIDAA targets streamlined TV discovery

The launch reflects a broader industry move toward integrated smart TV environments, where live streaming channels and on-demand apps sit within the same interface.

For viewers, the integration removes the need for extra hardware or aerial setup. It also allows audiences to move between live programming and streaming apps through the VIDAA interface.

“As the leading platform in Australia, our responsibility is to ensure premium local content is both visible and easily accessible,” Edri added. “This partnership is another step in reinforcing VIDAA as the home of high-quality entertainment in the region.”

Network 10 is part of Paramount and operates 10, 10 Drama, 10 Comedy and Nickelodeon, alongside its streaming service, 10 Streaming.

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