The 4:30 pm NBL Sunday games will be broadcast live and in HD on 10 BOLD this 2024-25 season.
The announcement follows NBL’s return to a main free-to-air channel for the first time in a decade, with the 2:30 pm marquee Sunday game to be broadcast on 10 in HD.
“Network 10 have been tremendous partners of our League, and we are thrilled to see that commitment and trust in our game continue with the addition of the 10 BOLD games on Sunday afternoon,” NBL chief strategic partnerships and investment officer Brad Joyner said.
“This is yet another sign of major validation in the League’s growth and direction, and we look forward to another strong campaign of expanding the NBL’s footprint across Australia.
“I want to thank Network 10’s Beverley McGarvey, and her entire team, for their continued support in the NBL and can’t wait to see Sunday’s double-headers come to life.”
Adam Cush, sport production director at Paramount Australia and New Zealand said: “We are thrilled to expand our partnership with the NBL by broadcasting a second match every week on 10 BOLD and 10 Play.
“Ensuring broad reach on free-to-air, we are committed to showcasing the NBL in innovative ways and exposing it to a plethora of programming opportunities across all our platforms.”
The NBL’s broadcast audience increased by 26 per cent this past season, off the back of a similar rise last season.
The League has also come off a landmark year for attendances with 40 sell-outs across the campaign and more than a million attendees at games for the first time in League history.
The first Channel 10 game of the season will be the Adelaide 36ers v Sydney Kings at HoopsFest on September 22, while the first 10 BOLD game will come in round two when the New Zealand Breakers host the South East Melbourne Phoenix on September 29.