NBCUniversal International Networks has announced that the new brand identity for SYFY, the channel brand dedicated to all things science fiction, will launch around the world.
Following the reboot of SYFY in the US on June 19, the new brand identity will celebrate SYFY’s renewed commitment to the genre and fandom at large; the reboot includes an all-new look and feel across all linear, digital and social platforms including a new logo and typeface.
The launch date for the rebrand in Australia is September 17.
“SYFY puts fans at the centre of everything we do,” commented Lee Raftery, chief marketing and content officer and MD UK & emerging markets, NBCU International. “The new brand identity celebrates our commitment to the sci-fi genre and fandom at large – both on-air and across digital. Together with SYFY in the US, NBCUniversal’s dedicated science fiction brand is creating a universe for sci-fi fans across the world to call home.”