NAB has appointed Natalie Lockwood as chief marketing officer (Executive, Group Marketing).
Lockwood brings a wealth of experience from her most recent role at Visa, where she served as vice president, brand and marketing for Australia, New Zealand, and the South Pacific over the past three years.
Prior to her tenure at Visa, she held senior leadership roles, including general manager of marketing at ASX Ltd. Her extensive international experience includes serving as Managing Director at Edge Asia Vietnam, a digital marketing agency within the STW Group (WPP), as well as a 12-year stint at MasterCard as Group Head of Regional Marketing for Asia Pacific, the Middle East, and Africa.
Lockwood’s diverse background across global markets and industries positions her well to drive NAB’s marketing strategy forward. Lockwood will officially start the role in January 2025.
NAB’s prior CMO, Suzana Ristevski left the role in February after five and a half years at the bank. She moved to Google in the middle of this year to lead the tech giant’s marketing across AUNZ.
NAB Group chief operating officer Les Matheson said: “Natalie is an accomplished marketing leader with over 20 years’ experience working in the financial services and payments industry, both in Australia and around the globe.
“It’s clear Natalie is passionate about delivering for customers and we’re looking forward to her bringing her vast global experiences and insights to help us make NAB the bank of choice for as many Australians as possible.”
Lockwood said: “I’m really excited about joining NAB, one of Australia’s most well-known brands and helping to deliver great experiences for NAB’s customers.
“NAB has more than 10 million customers so the ability to positively impact the lives of so many people every day through the experiences they see and feel is something I look forward to most. NAB has a bold customer-centric ambition and I’m looking forward to working with the team on how we deliver a truly great experience for NAB’s customers.”