Paramount+ has claimed its biggest ever series launch with the global debut of MobLand, a gritty new crime drama that pulled in 8.8 million viewers in its first seven days.
The result marks a milestone not just for the platform’s Australian division, but globally, with the premiere week audience quadrupling from day one, up an eye-watering 298%.
Crime, cast, and commercial clout
For Paramount+, MobLand now joins 1923 and Landman as one of its top three launches of all time.
The series is a collaborative effort from SHOWTIME/MTV Entertainment Studios and 101 Studios, and is executive produced by Guy Ritchie in his first major television outing for the platform.
Created and written by Top Boy’s Ronan Bennett, and co-written by The Agency and Spectre scribe Jez Butterworth, MobLand continues a hot streak under Butterworth’s exclusive overall deal with Paramount+.
The series is another proof point in Chris McCarthy’s content strategy that blends bold talent with cinematic scale, a mix that is clearly delivering returns.
Tom Hardy, Pierce Brosnan in a still from MobLand
A-list ensemble, global stage
Premiering on Sunday, 30 March, MobLand made its debut across Paramount+ in the US, Canada, the UK and Australia, with rollout to more international markets to follow.
The drama stars Tom Hardy, Pierce Brosnan and Helen Mirren in a high-stakes clash between mob families, backed by a heavyweight supporting cast including Paddy Considine, Joanne Froggatt, Lara Pulver, Jasmine Jobson, and Anson Boon.
Produced in association with MTV Entertainment Studios and 101 Studios and distributed by Paramount Global Content Distribution, MobLand also boasts an executive production lineup packed with industry firepower: Keith Cox, Nina L. Diaz, Guy Ritchie, David C. Glasser, Jez Butterworth, Ronan Bennett, Kris Thykier, Ivan Atkinson, Tom Hardy, Dean Baker, Anthony Byrne, Ron Burkle, David Hutkin and Bob Yari.