MiQ has appointed Aaron Macarthur to the newly-created role of director of business development for Australia and New Zealand.
In the role, Macarthur will focus on developing commercial growth opportunities across the company in Australia and New Zealand, reporting to MiQ ANZ commercial director Stuart Parker.
Macarthur brings 15 years of experience in strategy, media and commercial experience to the global programmatic media partner.
He also has significant media technology and product expertise across a range of verticals, including government, banking, technology, entertainment, automotive, and travel.
He was most recently the founder of Convo Ink, a programmatic content business based in Sydney. Macarthur also has a background in sales with Southern Cross Austereo and News Corp Australia and has worked with Verizon and Allure Media.
Parker said: “Aaron is a welcome addition to the MiQ ANZ senior commercial team. He is well-known to the business, having worked closely with our ANZ team for the past few months in a contracting role.
“During that time, he quickly became a highly valued member of our ANZ operation, impressing with his commitment to innovation and performance, and his wide-scale industry partnerships.
“Aaron brings a track record for securing long-term client relationships and I am confident he will leverage his expertise to identify new growth opportunities, platforms and clients that align with our strategic objectives.”
Macarthur said of his appointment: “I’ve had the pleasure of working alongside the MiQ ANZ team, and watching the business make significant plans to grow its client base and channel offering. It’s an exciting time to be officially joining the organisation, as it looks to deepen its client relationships in Australia and New Zealand and explore new growth opportunities.
“Having worked in the Australian media landscape for nearly two decades, I have a strong insight into the evolving advertising needs of clients, along with a commitment to driving performance and results. I’m excited to hit the ground running on building new partnerships and revenue streams for MiQ in Australia and New Zealand.”
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Top image: Aaron Macarthur