MFA NGENers went all out in TikTok-worthy costumes and amped up their #maincharacterenergy for last week’s Halloween events in Brisbane, Sydney and Melbourne.
After a three-year Covid-induced absence, the three-city Halloween events were more popular than ever with close to 700 NGENers making the occasion after attending three or more NGEN workshops throughout the year for priority access to tickets.
Responding to the theme of #MainCharacterEnergy, inspired by national sponsor TikTok, partygoers dressed as water gun-wielding Men in Black, Angels and Demons, sorority sisters, several Barbies and a Ken in their boxes, a Demogorgon from Stranger Things, a tube of mustard and a bunch of (Where’s) Wallies, among other creative outfits.
The MFA’s NGEN community is a support and training network for media professionals with less than five years’ experience in the industry.
An opportunity for NGENers to network with their peers and make new connections, NGEN Halloween was made possible by the support of TikTok as National Sponsor, and Bronze Sponsors ARN in Sydney and Brisbane, and Shopper Media in Melbourne.
More than 400 NGENers made it to the Sydney event, with approximately 150 partygoers each in Melbourne and Brisbane.
Melanie Aslanidis, MFA head of NGEN, said: “NGENers who joined our industry over the past couple of years missed out on connecting and getting to know their peers, so it was no surprise that they were eager to attend this year’s returned NGEN Halloween.
“We loved the energy and enthusiasm they put into their costumes, which we know from experience they also channel into their personal development. For those who missed out, a quick reminder to get in early in 2023 to register and attend at least three sessions to secure their priority access to tickets.”
Katy Harrison, TikTok B2B marketing lead, said: “TikTok was thrilled to be national sponsor of this year’s NGEN Halloween events and more broadly supporting theMFA’s ‘We are the Changers’ program over the past few months.
“It has been great to see so many of our next generation leaders coming together to connect, learn and grow together. On TikTok millions of stories are shared everyday and we can’t wait to see the stories NGENers create in their careers,” she added.
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Top image: NGEN Halloween partygoers in Sydney