Meltwater announced the appointment of Allen Bradley as the regional sales director for Sydney and Jeff Piniros as the new sales development director APAC.
Their strategic addition underpins the media monitoring company’s commitment to expand its business footprint in Australia and the APAC region.
Ross Candido, Meltwater vice president for ANZ and SEA, said: “As we stay committed to expanding our capabilities to meet organisations’ evolving marketing and communications needs, Allen and Jeff will both play instrumental roles in steering the company through our next phase of growth, and support Meltwater’s growing client portfolio. I am also excited to see the impact they will make on the team by imparting their collective wealth of knowledge and expertise.”
Both formerly from Salesforce, Piniros is a highly experienced sales professional with over two decades of experience in senior sales manager and business development roles with some of the major global tech companies, including Dell, Oracle, Gartner and Salesforce.
As the new sales development director for APAC, he will be responsible for developing and driving a strategic business pipeline to boost revenue and growth goals for the region. Additionally, he will focus on fostering the development of emerging sales professionals, nurturing the potential of the next generation of sales talent.
Piniros said of his appointment: “I am incredibly excited to be joining an organisation that is forging ahead in the industry and making a difference. It is a privilege to contribute to the development of Meltwater’s future sales talent and to play a key role as part of the Sales Development Function. I’m looking forward to what our team will achieve to foster mutual success for our customers, community and our people.”
Bradley equally brings over 15 years experience, with expertise in driving business growth and leading sales teams, most recently as regional sales director for Salesforce Mulesoft, where he delivered notable sales achievements.
In his prior role as head of business development at salesforce, he grew the BDR function four fold. As the company’s regional sales director for Sydney, he will be responsible for leading and growing the existing local Sydney sales team, overseeing the go-to-market strategy and tailoring it to meet its mid-market commercial clients requirements.
Bradley said of his appointment: “I’m thrilled to be joining Meltwater and I can’t wait to lead our team in delivering real-time insights to our valued customers, and helping them meet their goals. I’m also looking forward to witnessing the significant impact our team can make in this dynamic industry, delivering unparalleled value to both existing and prospective customers.”
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Top image: Allen Bradley and Jeff Piniros