Melbourne Social Co has announced its appointment as the social media agency of DoorDash for Australia and New Zealand, after a competitive pitching process.
The agency will utilise its expertise in social media, coupled with its ability to approach the campaign with both strategic thinking and reactiveness to social media trends for the food delivery company.
Moving away from the more traditional creative agency approach, DoorDash was looking to partner with experts in organic social, and Melbourne Social Co fit the bill perfectly.
The agency, in its 12th year of business, is widely regarded as leading the way in social media strategy, content and management in Australia, with clients’ such as PETstock, Dumb Ways to Die, Marriott Bonvoy and Fitbit already on its’ books.
DoorDash is dipping its toes into a more reactive, fun and engaging social media strategy, and with the assistance of Melbourne Social Co.
The company has just launched a brand new TikTok channel in conjunction with a large-scale influencer campaign highlighting the affordability of the app.
Shelley Friesen, Melbourne Social Co’s director, said: “Melbourne Social Co is thrilled to have been appointed as the ANZ agency for DoorDash.
“We have been working away behind the scenes on the preparation of the campaign over the past few months, and we are excited to share some really innovative and fun social media content with the audience in 2023.
“The brief to our team is to craft campaigns that are fun, engaging, fast-paced and community-minded, and given our area of expertise in strategy, social media engagement and trends, the partnership really is a no-brainer.”
Melbourne Social Co, located on Collins Street in Melbourne’s CBD, offers its clients a full-service approach to social media management, working with brands on strategy, content creation, channel management, influencer outreach and paid social media ads management.
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Top image: Melbourne Social Co team