GfK Survey 5 2024
Radio ratings survey period: Sun May 19 to Sat Jun 22 and Sun Jul 7 to Sat Aug 10
Biggest movers
UP: Nova 100 +1.1
DOWN: 3AW -0.7
3AW 14.7% (13.7%)
Cume: 767,000 (+42,000)
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)
Station share lifted 0.1 to widen the leadership margin for 3AW. Ross and Russ had a huge survey result with breakfast share up 2.5 to 21.3%. That’s their best share since Survey 6, 2023.
Tom Elliott has certainly made morning his own with share up 2.3 to 18.1%. That’s more than double any other station share, including his only talk competitor at ABC Melbourne.
Tony Moclair dipped slightly to be just under 10% in afternoon. Jacqui Felgate lifted drive share to 8.6%.
Cume audience lifted as did shares 55-64 and 65+.
Gold 104.3 10.3% (11.0%)
Cume 1,128,000 (-49,000)
2023 results Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)
Gold has narrowly kept top FM spot despite share dipping 0.7 to 10.3%. Breakfast with Christian O’Connell, Jack Post and Patrina Jones took a tumble, down 2.5 to 8.3%. That is the breakfast show’s lowest share in radio ratings since the end of 2021.
Morning and drive posted small falls, while afternoon was up 1.0 to 21.1%.
The departing audience impacted all demos, yet Gold remains the leader with listeners 40-54 and 55-65.
smoothfm 91.5 10.2% (10.5%)
Cume 1,164,000 (+11,000)
2023 results Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)
Breakfast with Mike Perso dipped a little to hover just under 8%. Morning and afternoon had small falls, yet afternoon was up 0.2 to 12.3% with the timeslot still most listened to at smoothfm.
The station moved ahead of Triple M with listeners 40-54 where it now ranks #2 only behind Gold.
101.9 Fox FM 9.1% (9.2%)
Cume 1,268,000 (+45,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)
The battle for FM breakfast is now between Fox and Nova. Fox’s Fifi, Fev and Nick and their competition at Nova. The margin is just 0.3 in favour of Nova at present. Fox climbed by 0.1 in that timeslot this survey.
The only other timeslot lift this survey was a similar amount in drive where Carrie and Tommy remain #1.
Fox demos were largely flat with less important downward moves 10-17 and 40-54. Oh, and 55-64 lifted.
Nova 100 8.6% (8.3%)
Cume 1,224,000 (+36,000)
2023 results Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)
Another impressive radio ratings survey from Nova and its new breakfast show. Jase and Lauren all of a sudden are #1 FM breakfast. The move to 9.9% (+0.3) pushes the breakfast ahead of and keeps them in front of Fox. It just might also trigger a handy bonus payment for the hosts.
This must be the best Nova 100 breakfast share since the heady days of Hughesy and Kate.
Morning, after and evening were also up, drive with Ricki-Lee, Tim and Joel was steady.
105.1 Triple M 6.6% (7.5%)
Cume 761,000 (-78,000)
2023 results Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%)
Breakfast slipped back below 6% which triggered falls in all dayparts. Drive remains the station high, but it too suffered, down 0.9 to 8.8%.
KIIS 101.1 FM 5.6% (5.9%)
Cume 1,023,000 (-12,000)
2023 results Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)
The big interest here was Kyle and Jackie O. Not much movement with breakfast share up 0.2 to 6.1%. They also helped nudge morning share with a rise of 0.3 to 4.9%. Afternoon, drive and evening all drifted lower.
KIIS station share is equal lowest since 2021. Cume dipped slightly, but is clinging on over 1m.
SEN 3.9% (4.8%)
Cume 385,000 (-27,000)
2023 results Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)
The station shed some of the growth it recorded is Survey 4. Breakfast was down 1.1 to 4.1%. That remains the station high with all other dayparts in the threes. Except for weekend which was down 0.5 to 4.4%.
Magic 1278 1.5% (1.2%)
Cume 166,000 (+33,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)
Breakfast share recovered, nearly doubling to 0.7. All other dayparts are over 1.0. Drive is best with share up 0.5 to 1.9%.
3MP 1377 1.4% (1.0%)
Cume 156,000 (-16,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)
The growth was fired by all dayparts including breakfast which lifted 0.6 to 1.0. From morning onwards share is steady close to 1.5% right across the day.
RSN 927 0.5% (0.5%)
Cume 56,000 (+1,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)
Share and cume were locked this survey. It’s almost as if the survey books weren’t updated. The only share moves were 0.1 up (breakfast) and 0.1 down (afternoon and drive).
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