GfK Survey 1 2025
Survey Period: Sun 19 January to Sat 1 March 2025.
Biggest movers
UP: 3AW +3.4
DOWN: Smoothfm 91.5 -2.1
3AW 16.8% (13.6%)
Cume: 750,000 (-2,700)
Breakfast: 20.6% (19.3%)
In Melbourne, Ross and Russ continue their winning streak as No.1 in Breakfast overall with a 20.6 share, and Tom Elliott solidifying his No.1 spot in Mornings with 19.2%.
The station overall remains unbeatable, achieving a 16.8 share – more than four points ahead of its nearest rival.
Greg Byrnes, national content manager, Nine Radio, said: “These are stunning results and lay the foundations for another dominant year for our live and local content. We’ve had big audience gains right across the network, particularly in 25-54s.”
“3AW is clearly the heartbeat of Melbourne. Today’s 16.8 share is the station’s best survey 1 result in over 15 years and we congratulate the entire team.
Gold 104.3 12% (10.2%)
Cume 1,230,000 (+30,000)
Gold has taken the number one spot in FM with a lift of 1.7 percentage points. The breakfast team of Christian O’Connell, Jack and Pats went up 2.8 percentage points to a share of 11.5%.
“Today my team and I are buzzing at the news. We haven’t had mega marketing money and done big noisy cash giveaways, this is about making a show with our audience with our hearts that I hope matters. We are in scary times, and we need all the help we can get, I hope my show is a beacon of joy,” O’Connell said of the results.
smoothfm 91.5 9.3% (11.4%)
Cume 1,174,000 (53,000)
Smooth FM 91.5 has lost its position as Melbourne’s #1 FM station since last survey, dropping down 2.1 percentage points to a share of 9.3%. With a CUME of 1,174,000 listeners, Smooth FM 91.5 has dropped to the fourth most listened-to station in Melbourne.
The station claimed the #2 FM position in Melbourne for Evenings with a 8.9% share and Weekends with a 11.4% share. Smooth FM 91.5 also dominates listener numbers, drawing 222,000 CUME in Evenings and 697,000 CUME on Weekends, making it Melbourne’s second most popular station during these periods.
Melbourne GfK radio ratings survey 1 2025. [click to expand.]
Cume 1,261,000 (-8,000)
Nova 100 overall brought in a percentage of 9.3%, 1.261 million listeners. The Jase & Lauren Show on Nova 100 claimed the #2 FM spot with a 10.1% audience share—down -1.4 percentage points.
The Jase & Lauren Show attracted 666,000 listeners (CUME)—a loss of 51,000 listeners. Nova 100 also came third in Mornings, drawing 471,000 listeners and second in the drive slot with 508,000 listeners, up by 17,000 listeners.
101.9 Fox FM 8.6% (8.7%)
Cume 1,126,000 (-66,000)
Breakfast: 8.4%
Fox recorded a 0.1 point drop, bringing in a station share of 8.6%. On breakfast, Fifi, Fev and Nick dropped -1 points to an 8.4% share. The breakfast show is now the third FM in the market.
105.1 Triple M 7% (6.5%)
Cume 778,000 (-5,000)
Breakfast: 7.9%
Mick in the Morning with Roo, Titus & Rosie are the #4 FM breakfast show in Melbourne. The breakfast radio hosts landed a share of 7.9%.
The stations Drive show, Triple M The Rush Hour with JB & Billy, finished with a 9.2% share (down 0.5 percentage points).
Triple M has grown listeners in Breakfast (up 21,000), Morning (down -11,000), Afternoon (down -46,000) and Drive (down -11,000).
Triple M Mick in the Morning with Roo, Titus & Rosie launched in Melbourne on 20 January 2025.
Southern Cross Austereo’s chief content officer, Dave Cameron, said: “Melbourne has lapped up the brilliant new Mick in the Morning Breakfast show on its debut, achieving the best Triple M breakfast result in six years. This team with Mick, Roo, Titus and Rosie are delivering magic chemistry already, and we see an exciting year ahead for the show as it becomes the breakfast destination to listen to as the footy season heats up. On The Fox, Fifi, Fev & Nick remains one of the most listened to breakfast shows in the city, proving that Melbourne listeners demand local talent and content at breakfast time. A position both The Fox and Triple M will continue to deliver.”
KIIS 101.1 FM 5.1% (5.1%)
Cume 1,012,000 (+106,000)
Breakfast: 5.1%
In Kyle and Jackie O’s last Melbourne survey of the year, the duo have remained steady with a 5.1% breakfast share, up by 0.1 percentage points.
In drive, Will and Woody was up by 1.2 percentage points to 7.4%.
SEN 3.2% (3.5%)
Cume 311,000 (-112,000)
Breakfast: 3.8%
SEN dropped down by 0.3 points to share of 3.2%. Breakfast with Garry and Tim was down 0.5 and recorded a share of 3.8%.
3MP 1377 1% (2.2%)
Cume 209,000 (+10,000)
Breakfast: 0.7%
3MP was down -1.2 points for a station share of 1%. Breakfast down 1.1 percentage points and recorded a share of 0.7%.
Magic 1278 1.6% (2.6%)
Cume 180,000 (-18,000)
Breakfast: 1.1%
Magic 1278 was up 0.3 percentage points to a share of 1.9%. Breakfast lost 0.1 point for a final share of 1%.
See also: Melbourne Radio Ratings 2024, Survey 8: smoothfm 91.5 #1 FM while 3AW smashes AM