GfK Survey 7 2024
Survey Period: Sun Aug 11 to Sat Sept 14 & Sun Sept 22 to Sat Oct 26
Biggest movers
UP: Nova 100 +1.6
DOWN: 3AW -0.9
3AW 14.0% (14.9%)
Cume: 781,000 (-6,000)
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)
Ross and Russ have slipped a little, but maintain a staggering lead over the rest of the breakfast field. This is the first time they have managed three consecutive 20%+ shares since the amazing Covid-impacted 2021 when every survey saw them jumping that high bar. Morning also dipped a little, afternoon was flat, while drive and evening both lifted.
smoothfm 91.5 10.9% (11.0%)
Cume 1,195,000 (-10,000)
2023 results Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)
The station again ranking #1 FM. This is the first time it has managed five consecutive survey of 10%+ ever. Not a lot of movement across the day – small dips in breakfast and afternoon, morning up and drive flat. Has the biggest cume after Fox dropped this survey.
Gold 104.3 10.0% (10.0%)
Cume 1,145,000 (+11,000)
2023 results Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)
While the station share didn’t move, good news for Christian O’Connell and the team with breakfast climbing back into the 9s. Morning was steady, but afternoon and drive dipped a little. Successive cume increases as the year heads to the finish line.
101.9 Fox FM 9.6% (9.1%)
Cume 1,192,000 (-50,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)
Three FM stations now fighting within 0.5 of each other 10+ – guess that qualifies as a war! Fox surrendered top FM spot in the breakfast battle this survey to Nova despite climbing 0.2 to 10.2%. Good increase in morning and afternoon, with drive flat. Fox also trails Nova 18-25 and 25-39. Consecutive cume drops now too at the station.
Nova 100 9.0% (7.4%)
Cume 1,173,000 (+40,000)
2023 results Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)
Another headline inducing result from Jase and Lauren which should make their accountants happy with ratings bonuses perhaps kicking in. Their #1 FM breakfast share of 11% helped trigger lifts across the day with morning up 2.4, afternoon 2.3 and drive 1.4. Evening shared the growth spurt too with Late Drive and Smallzy’s Surgery up 2.0. Nova is now the new leader 18-24 and 25-39.
105.1 Triple M 6.5% (6.4%)
Cume 758,000 (+17,000)
2023 results Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%)
Next year it will be Mick in the morning with Roo,Titus and Rosie at Triple M Melbourne. As a welcome gift, the temporary breakfast team lifted their share 0.9 to 6.3%.
KIIS 101.1 FM 5.2% (4.6%)
Cume 945,000 (-6,000)
2023 results Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)
KIIS has stopped the overall slide with share rebounding slightly. Not so much in breakfast though where Kyle and Jackie O are now oh-so-close to a 5% share. Will and Woody did the heavy lifting with KIIS drive share up 1.0 to 6.8%.
SEN 3.3% (3.9%)
Cume 407,000 (+22,000)
2023 results Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)
Breakfast was flat on 4.1% again. Although other dayparts drifted lower though as the football season ended halfway through the survey period.
Magic 1278 2.6% (2.4%)
Cume 245,000 (+15,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)
Breakfast was the key mover, up 0.4 to 1.6%. Morning and evening climbed too.
3MP 1377 1.7% (1.8%)
Cume 199,000 (+21,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)
Flat line across all dayparts with the exception of morning with the needle moved a little – down 0.3 to 1.8.
RSN 927 0.8% (0.7%)
Cume 109,000 (+22,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)
The weekend was the only change here here where the arrival of spring racing lifted share 0.5 to 1.4%.