Melbourne Radio Ratings 2024 Survey 4: 3AW on top, Kyle & Jackie O flat

melbourne radio ratings

Ross and Russ dip a point but remain #1, GOLD tops FM.

Melbourne Radio Ratings
GfK Survey 4 2024
Survey Period: Sun Apr 14 to Sat Jun 22.

UP: Nova 100 +1.1
DOWN: 3AW -0.7

3AW 13.7% (14.4%)
Cume: 725,000 (-39,000)
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)

3AW in Melbourne dipped 0.7 percentage points this survey to a 13.7% share overall, but maintains top spot despite the dip.

Ross and Russ dipped a point in the breakfast slot, but are still clearly on top with an 18.8% share. 3AW remains #1 overall in breakfast, morning, and evening – and has picked up top spot in weekends this survey. 

Gold 104.3 11.0% (10.8%)
Cume 1,177,000 (-51,000)
2023 results Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)

Gold has kept top FM spot with a lift of 0.2 points. Christian O’Connell, Jack and Pats were up 0.4 percentage points to take top FM breakfast.

In the demos, Gold was down in 10-17, 18-24, and 25-39. It lifted in 40-54, 55-64, and 65+.

smoothfm 91.5 10.5% (10.3%)
Cume 1,153,000 (-2,000)
2023 results Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)

After a jump of 1.4 points in survey three, smoothfm holds steady with a lift of 0.2 and a 10.5% share. Breakfast jumped 0.5 points to 8.6%. 

The biggest demo lift for the station was 10-17s, up 3 points.

101.9 Fox FM 9.2% (9.4%)
Cume 1,223,000 (-53,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)

Fox recorded a 0.2 point drop, bringing in a station share of 9.2. On breakfast, Fifi, Fev and Nick dropped 0.5 points after last survey’s -1.2 point drop, making them third FM breakfast.

Nova 100 8.3% (7.2%)
Cume 1,188,000 (-9,000)
2023 results Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)

Nova was the biggest lifter of the Melbourne survey, up 1.1 points for an 8.3 share. In Jase and Lauren’s third survey since taking the breakfast reins, the duo climbed 0.9 percentage points in the breakfast slot to a 9.6% share.

The biggest boost came from the 18-24 demo, up 5.4 points. 

105.1 Triple M 7.5% (6.6%)
Cume 839,000 (+19,000)
2023 results Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%)

Triple M was up 0.9 points for a 7.5 share. In his final survey on Tripme M breakfast, Marty Sheargold was up by 0.7 points to 6.6%. From mid-July he will continue The Marty Sheargold Show podcast, and make the move to the 3-4pm national Triple M show.

KIIS 101.1 FM 5.9% (5.7%)
Cume 1,035,000 (+5,000)
2023 results Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)

In Kyle and Jackie O’s second survey since launching in Melbourne, the duo have stayed flat with a 5.9% breakfast share. Cume for the show lifted 48,000 to 502,000.

Duncan Campbell, ARN chief content officer said, “Despite their 25 years on air together, The Kyle & Jackie O Show is still a brand-new show for Melbourne, and we are encouraged by these early results. In particular, the increase in cume demonstrates that the show is attracting new listeners and as that cume is converted to loyal listening, we’ll see share increasing.”

In drive, Will and Woody was up 0.2 to 7.3%. Biggest demo lift was in 40-54s, where the station was up 1.5 points. 

SEN 4.8% (5.1%)
Cume 412,000 (-16,000)
2023 results Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)

SEN dipped 0.3 points for a 4.8% share. Breakfast with Garry and Tim was up 0.3.

Magic 1278 1.2% (1.3%)
Cume 133,000 (-25,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)

Magic 1278 remained largely flat, down 0.1 points for a share of 1.2%. Breakfast lost 0.4 points, down from 0.8 for a final share of 0.4%.

3MP 1377 1.0% (1.2%)
Cume 172,000 (-40,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)

3MP was down 0.2 points for a station share of 1.0. Breakfast came in with identical results to Magic 1278 – down 0.4 points from 0.8 for a share of 0.4%.

RSN 927 0.5% (0.5%)
Cume 55,000 (-17,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)

Staying flay with a station share of 0.5%, RSN held a 0.7% share in breakfast, 0.6% share in morning, and 0.5% share in the afternoon. The station remained at 0.4% in drive.

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