Melbourne Radio Ratings, GfK Survey 6, 2023
Survey Period: Sunday July 9 to Saturday September 16
UP: Gold 104.3 +3.1
DOWN: Nova 100 -1.2
3AW 15.8% (16.7%)
Cume: 857,000 (+26,000)
2022 results: Best/worst
Best 10+ 15.9% (17.6%)
Best Breakfast 22.8% (20.1%)
Ross Stephenson almost missed a second consecutive radio ratings day, but after a few days in the sick bay, he was back. Not sure if he was still in the building when the new results were released. He would have heard that breakfast notched up yet another win on 21.7%. All dayparts eased a little. The slips were all less than 1.0 except for evening where the shows from 7pm until midnight dipped 1.7. In terms of rankings, breakfast, soon-to-depart Neil Mitchell in morning and evening are clear leaders. Tom Elliott lost overall drive bragging rights as he’s now outrated by Gold 104.3. Station lost a few listeners 40-54, but remains clear leader in older demos 55-64 and 65+.
Gold 104.3 12.7% (9.6%)
Cume 1,339,000 (+155,000)
2022 results: Best/worst
Best 10+ 12.0% (11.4%)
Best Breakfast 11.2% (9.7%)
Boom! Gold 104.3 returned to its former radio ratings leadership position in a big way. The Christian O’Connell Breakfast Show leapt 3.8 back to 12.2% to resume normal broadcast patterns from the past few years. The team are working on Grouse The Musical for their next listener event. All dayparts climbed with morning #1 FM and afternoon and drive #1 overall. All demos got a shot in the arm too. Huge station cume bump to up to 1.339m.
101.1 Fox FM 9.4% (9.4%)
Cume 1,271,000 (-63,000)
2022 results: Best/worst
Best 10+ 9.6% (7.8%)
Best breakfast 9.6% (7.4%)
There was lots of talk about bags of cash on Fifi, Fev and Nick on survey day. But it wasn’t related to FM breakfast salaries, their guest was a former US mafia mob boss. The breakfast show managed to lift its share to 9.5%, but it was overtaken by Gold. Demo share 18-24 lifted 3.1 to 19.7% and Fox also remains #1 25-39.
smoothfm 91.5 9.3% (9.9%)
Cume 1,160,000 (-28,000)
2022 results: Best/worst
Best 10+ 9.4% (7.3%)
Best Breakfast 7.8% (6.1%)
The former FM leader is all of a sudden ranked #3 FM in a tough radio ratings market. Breakfast had the biggest dip with share down 1.1 to 7.8%. Share was up a little 40-54, and down a little 55-64. smoothfm sits at #2 FM in those demos behind Gold.
KIIS 101.1 FM 6.9% (7.4%)
Cume 1,142,000 (-64,000)
2022 results: Best/worst
Best 10+ 8.4% (5.6%)
Best Breakfast 8.1% (5.4%)
The brag that KIIS is Melbourne’s richest cash station hasn’t helped share 10+ (yet), but it might be working in breakfast where Jase and Lauren lifted 0.4 to 7.9% and they are oh-so-close to outrating Will and Woody in drive who slipped 0.8 to 8.0%. The station did move ahead of Nova this survey though 10+. Share tumbled 18-24 (9.9% -4.8), was steady 25-39 (12.1% -0.7) and actually grew 40-54 (7.1% +0.2).
Nova 100 6.3% (7.5%)
Cume 1,122,000 (-82,000)
2022 results: Best/worst
Best 10+ 8.0% (7.1%)
Best breakfast 9.5% (7.5%)
Breakfast had a tough survey with share down 0.8 to 6.2%. It didn’t get much help from drive late in the day where share tumbled 2.3 to 8.2%. The station remained #2 though 18-24 with share steady on 11.7%.
105.1 Triple M 6.0% (6.1%)
Cume 850,000 (+47,000)
2022 results: Best/worst
Best 10+ 7.3% (5.0%)
Best breakfast 6.3% (4.0%)
Breakfast wasn’t able to hold recent gains, dipping 0.2 to 5.8%. Drive was the survey star with share up 0.7 to 7.4% for The Rush Hour with JB and Billy. The station remains most competitive 40-54 with shares up 0.2 to 7.8%.
SEN 3.1% (3.7%)
Cume 407,000 (+15,000)
2022 results: Best/worst
Best 10+ 3.0% (1.3%)
Best Breakfast 3.4% (1.3%)
Recent radio ratings gains evaporated with 10+ down 0.6 to 3.1%. All dayparts backed off and afternoon with Dwayne Russell remains the high point on 3.7%. SEN’s highest demo share in the previous survey was 55-64 on 6.2%. That has swung around now and the share of listeners 18-24 is the station’s highest with 4.7%.
Magic 1278 1.1% (0.8%)
Cume 142,000 (+9,000)
2022 results: Best/worst
Best 10+ 1.6% (1.0%)
Best Breakfast 1.3% (0.5%)
Ratings recovered after a one-survey blip. All dayparts rose and Magic has its best shares in afternoon (1.6%) and evening (1.8%). The best demo is 55-65 with 2.2%.
3MP 1377 0.9% (0.6%)
2022 results: Best/worst
Best 10+ 1.9% (0.6%)
Best Breakfast 1.1% (0.3%)
Cume 117,000 (+30,000)
Big cume jump was good news as was a small but consistent lift in share from breakfast through to evening and weekends. 3MP shows up best on the demo radar at 55-54 with a share of 2.3%.
RSN 927 0.7% (0.8%)
2022 results: Best/worst
Best 10+ 0.9% (0.4%)
Best Breakfast 1.4% (0.4%)
Cume: 85,000 (-1,000)
Now at the bottom of the commercial station radio ratings rankings (and below all ABC frequencies too), specialist racing station RSN does best on weekends with 0.9%. Weekday breakfast, morning and evening shares are not far behind though with all on 0.8%. The only demo over a 1% share is 65+ which sits on 1.8%.
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