Melbourne Radio Ratings – GfK Survey 4 2023, Survey Period: Sunday April 16 to Saturday June 24.
UP: Nova 100 +1.2
DOWN: 3AW -0.7
3AW 14.6% (15.3%)
Cume: 771,000 (-15,000)
2022 results: Best/worst
Best 10+ 15.9% (17.6%)
Best Breakfast 22.8% (20.1%)
With announcers back this week from mid-year breaks this week, 3AW is refreshed for another domination of the radio ratings. The daypart shares range from 19.2% for Ross and Russ to 17.1% for Neil Mitchell to shares just over 11% for afternoon and drive. The station share of 14.6% is the lowest since Survey 7, 2022 yet the station has traded in a band going from 20.6% to 13.3% over the past four years. In the demos the station ranks #1 65+ and 55-64 and #2 40-54, trailing only Gold.
Gold 104.3 10.8% (11.1%)
Cume 1,261,000 (-33,000)
2022 results: Best/worst
Best 10+ 12.0% (11.4%)
Best Breakfast 11.2% (9.7%)
Although this is the station’s lowest share since 2021, Gold still leads the FM market. It’s also the lowest breakfast share for Christian O’Connell since the start of 2022. That FM breakfast lead is now paper thin with Fox breakfast just 0.2 of a point behind. Daytime at the station is strong too with leading daytime shares of 11.9% in morning and 12.7% in afternoon. Drive is competitive with 9.7%. Gold is a clear #1 FM on weekends. Gold is #1 40-54 and #1 FM 55-64.
smoothfm 91.5 9.6% (9.7%)
Cume 1,169,000 (+33,000)
2022 results: Best/worst
Best 10+ 9.4% (7.3%)
Best Breakfast 7.8% (6.1%)
Nine of the last 10 surveys see smoothfm solidly over a 9% share. Mike Perso is having a great run in breakfast with share on 8.9%, the best since a couple of surveys higher in 2019. Station shares are close to 10% in all dayparts and on weekends. smoothfm trails only Gold 55-64 and is competitive 40-54.
101.1 Fox FM 9.2% (8.8%)
Cume 1,330,000 (+17,000)
2022 results: Best/worst
Best 10+ 9.6% (7.8%)
Best breakfast 9.6% (7.4%)
Fox is enjoying its third of four 2023 surveys over 9%. Breakfast with Fifi, Fev and Nick is getting oh-so-close to knocking off Gold in breakfast. While Fox has had slightly bigger breakfast shares recently, the gap between the two FM leaders hasn’t been so small for some time. Fox last ranked #1 breakfast in 2019. The station-high share is 11.2% in afternoon. Drive with Carrie and Tommy is #2, just behind Nova. Fox is again #1 25-39.
Nova 100 8.5% (7.3%)
Cume 1,216,000 (+15,000)
2022 results: Best/worst
Best 10+ 8.0% (7.1%)
Best breakfast 9.5% (7.5%)
The station is the biggest mover in the market with ratings growth right across the day and on weekends. Station share of 8.5% is the best in 10 years. The station has nudged 8% twice in the past four years. Breakfast with Ben, Liam and Belle climbed 0.4 to 7.1%. Growth was stronger across the day with morning and afternoon up over 1.0 and drive up 2.1 to 11.5%. The station ranks third 18-24 and 25-39.
KIIS 101.1 FM 7.5% (7.3%)
Cume 1,238,000 (+11,000)
2022 results: Best/worst
Best 10+ 8.4% (5.6%)
Best Breakfast 8.1% (5.4%)
This is the best overall result at KIIS this year. However, it is the lowest breakfast share since breakfast peaked at 8.4% at the end of 2022. Afternoon and drive were both up and over an 8% share. Will and Woody are on 8.1% in drive, a competitive share in younger demos, yet one that overall ranks them #5 out of #6 commercial FM players. KIIS ranks #1 18-24 with a share of 17.6%, widening the gap between KIIS and Fox.
105.1 Triple M 5.7% (5.3%)
Cume 777,000 (+17,000)
2022 results: Best/worst
Best 10+ 7.3% (5.0%)
Best breakfast 6.3% (4.0%)
The station has been bouncing around the lower end of the FM pack radio ratings and there remains some gap between it and higher ranked competition. Breakfast with Marty Sheargold posted its best share this year, but it’s short of the two surveys over 6% toward the end of 2022.
SEN 3.1% (2.8%)
Cume 395,000 (+6,000)
2022 results: Best/worst
Best 10+ 3.0% (1.3%)
Best Breakfast 3.4% (1.3%)
Growth at the station has no doubt been helped by the Ashes coverage late in the survey (the First Ashes Test fell within the survey dates). The glow from the cricket is washing across the station. Station share of 3.1% is best since 2021 and breakfast posted its equal second-best radio ratings share in close to two years. Evening share has always been strong, and it lifted 0.5 to 4.0% this survey.
Magic 1278 1.3% (1.6%)
Cume 132,000 (-11,000)
2022 results: Best/worst
Best 10+ 1.6% (1.0%)
Best Breakfast 1.3% (0.5%)
Station share is close to the station average over the past 12 months. The breakfast share of 0.8% is the best in the past year with veteran Melbourne announcer Shawn Cosgrove at the desk.
3MP 1377 1.1% (1.4%)
2022 results: Best/worst
Best 10+ 1.9% (0.6%)
Best Breakfast 1.1% (0.3%)
Cume 119,000 (-15,000)
Station share is holding above 1.0% (just) a mark it has only failed to reach once in the past 12 months. Breakfast has posted is equal lowest share in the past year.
RSN 927 0.7% (0.6%)
2022 results: Best/worst
Best 10+ 0.9% (0.4%)
Best Breakfast 1.4% (0.4%)
Cume: 90,000 (+18,000)
Since joining the GfK survey, RSN has posted a 1% station share once in the radio ratings. It’s a little better story in breakfast where it has broken above 1% in three of the four surveys this year. That improved performance comes after six consecutive surveys under that mark to end 2022.
See also: Melbourne Radio Ratings 2023, Survey 3: Ross and Russ dominate on 3AW
Melbourne Radio Ratings
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