Melbourne radio ratings GfK Survey 2, 2022
GfK Survey 2 2022, Survey Period: Sunday February 6 to Saturday February 26 and Sunday February 27 to Saturday April 2
UP: 101.9 Fox FM +1.8
DOWN: 3AW -0.8
3AW 15.1% (15.9%)
Cume: 825,000 (+39,000)
2021 results: Best/worst
Best 10+ 18.9% (15.1%)
Best Breakfast 24.3% (20.1%)
The market leader has lost a combined 1.5 points to start the year after two surveys, but with share still over 15% it doesn’t seem in much danger of being unseated. The next survey will all be in the football season which won’t hurt. Although share has dipped a little, cume in the two surveys is up over 50,000. Breakfast with Ross and Russ dipped 3.6 but it still stands tall in the market on 18.9%. Morning with Neil Mitchell was up 0.9 this survey and is close to the station’s best on 18.5%. Share dipped only a little 55+, but was up 0.4 to 9.1% 40-54. 3AW slipped to #4 from #2 in that demo though as the FM stations lifted this survey.
Gold 104.3 11.4% (11.5%)
Cume 1,157,000 (+67,000)
2021 results: Best/worst
Best 10+ 11.3% (10.0%)
Best Breakfast 9.4% (8.0%)
FM strikes back across the metro markets this survey and while that has kept Gold strong, it has given rise to competition it hasn’t seen for a while. Gold cume climbed over 1.1m this survey, but it is still shy of Fox, but ahead of KIIS and Nova who are both closer to 1.1m. Christian O’Connell grew his market-leading FM share to 10.3% keeping his winning-streak alive, but there is renewed competition with Fox and Nova breathing down his neck. The FM breakfast market leader worked the first week of the survey break which won’t hurt. Breakfast and weekends were the only slots to grow this survey. Share dipped a little 40+, yet Gold remains #1 overall 40-54 and #1 FM 55-64.
101.1 Fox FM 9.6% (7.8%)
Cume 1,190,000 (+37,000)
2021 results: Best/worst
Best 10+ 7.8% (5.5%)
Best breakfast 7.9% (4.7%)
Cume is up over 220,000 in two surveys as the former long-time FM market leader regains some of its swagger. Leading the way is Fifi, Fev and Nick where breakfast share has ballooned to 9.6%, the best result since mid-2019. The station high is now afternoon on an improved 11.1%. Drive with Carrie and Tommy was up 1.4 to 9.7% with the duo’s last shows before Carrie will be co-hosting from London for a while this year. Fox is now #2 18-24, narrowly behind Nova, and remains #1 25-39.
smoothfm 91.5 7.3% (7.3%)
Cume 993,000 (+46,000)
2021 results: Best/worst
Best 10+ 8.9% (6.8%)
Best Breakfast 7.2% (4.4%)
In the past six years, smoothfm has only trailed its sister station Nova twice, and one of them is this survey. Share was up in morning and drive, with Ty Frost-hosted mornings the highest-rating daypart on 7.5%. smooth is #2 FM 40-54 and it should be proud to boast being #1 65+ where there are plenty of big spenders.
Nova 100 7.4% (7.1%)
Cume 1,095,000 (+5,000)
2021 results: Best/worst
Best 10+ 7.8% (6.2%)
Best breakfast 8.0% (6.1%)
If this was a sports result, the organisers would be testing the breakfast show Chrissie, Sam and Browny for performance enhancing substances as they have lifted breakfast share from 6.2% to 9.2% in just two surveys. Suddenly it is game on in Melbourne FM breakfast with Nova jostling with Gold and Fox. All Nova dayparts grew this survey with the station’s highest share the Kate, Tim and Joel drive show the next best after breakfast on 8.9%. The station was a big improver 40-54, up 3.0 to 10.1%. Nova holds at #1 18-24 on 13.3%.
KIIS 101.1 FM 6.1% (6.3%)
Cume 1,078,000 (+57,000)
2021 results: Best/worst
Best 10+ 6.4% (4.5%)
Best Breakfast 7.4% (4.6%)
Like all Melbourne FM stations, cume audience has been surging as daily habits return to “normal” post-Covid shutdowns. The station has added 160,000 listeners in two surveys. Breakfast with Jase and Lauren has hovered above 6.0% for a second consecutive survey, something that hasn’t happened at KIIS breakfast since 2017. Share 25-39 was steady, holding at 11.5%.
105.1 Triple M 5.4% (5.0%)
Cume 662,000 (-11,000)
2021 results: Best/worst
Best 10+ 5.3% (4.0%)
Best Breakfast 6.2% (3.6%)
After adding 180,000 new listeners in Survey 1, Triple M has cooled off a little with the number down this survey. Breakfast share for Marty Sheargold was up 0.5 to 4.5%. Triple M’s best is a 6.9% in afternoon. Drive was down again to 5.4%. Share tumbled 18-24, but grew at the other end in 40+ to 7.6%.
SEN 2.6% (1.8%)
Cume 324,000 (+21,000)
2021 results: Best/worst
Best 10+ 3.7% (2.2%)
Best Breakfast 3.8% (2.3%)
The return of Garry and Tim in breakfast from an extended summer break has seen breakfast share lift 0.6 to 1.9%. The breakfast performance also helped drive growth right across the day while weekend listening also moved higher. Dwayne Russell has the biggest station share on 3.3% in afternoon. Also growing their audience was Gerard Whateley in morning and the new drive show with Andy Maher and Andrew Gaze. The best demo remains 18-24, with share up 1.0 to 4.0%.
Magic 1278 1.5% (1.4%)
Cume 113,000 (-19,000)
2020 results: Best/worst
Best 10+ 1.7% (1.0%)
Best Breakfast 0.8% (0.3%)
The biggest audience is in morning where share was up 0.6 to 2.0%. The only demo where share is over 1% is 65+ where Magic sits on 4.6%, up 0.5 this survey.
3MP 1377 0.6% (1.3%)
Cume 106,000 (-22,000)
2021 results: Best/worst
Best 10+ 1.2% (0.6%)
Best Breakfast 0.9% (0.4%)
The improved results from Survey 1 evaporated in the latest survey with all dayparts except drive sinking lower. The only share over 1.0% is evening on 1.1%. Last survey there were four dayparts on 1.0 or better.
RSN 927 0.9% (0.8%)
Cume: 98,000 (+9,000)
2021 results: Best/worst
Best 10+ 0.6% (0.3%)
Best Breakfast 1.0% (0.2%)
Cume is up 25,000 in two surveys, a significant jump when total listening is 98,000. Breakfast was on 1.4% (+0.1) while the only other better dayparts are evening on 1.5% and weekends with 1.6%.
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