Melbourne Radio Ratings 2021: GfK Survey 3, Sunday February 28 to Saturday April 3 & Sunday April 18 to Saturday May 22
UP: KIIS 101.1 FM +0.9
DOWN: 3AW -1.3
3AW 15.6% (16.9%)
Cume: 750,000 (-58,000)
2020 results: Best/worst
Best 10+ 20.6% (13.3%)
Best Breakfast 28.4% (15.9%)
The station share of 15.6% is the lowest in over 12 (Covid) months. However it is equal to 3AW’s best in 2019 and better than any survey result in 2018. Ross and Russ continue to record Australia’s biggest metro breakfast share and hold above 20%. Share was down slightly in morning, afternoon and drive, but up in evening. Share of listeners over 55 was down just over 3.0.
Gold 104.3 11.1% (11.3%)
Cume 1,070,000 (-41,000)
2020 results: Best/worst
Best 10+ 10.8% (8.7%)
Best Breakfast 9.4% (7.2%)
Christian O’Connell will be able to launch is autobiography as #1 rating Melbourne FM breakfast show. But it is a claim he now has to share with Nova 100. Share hardly moved across the various dayparts, but those moves were small declines. Despite a slide 55-64, Gold remains #1 in that demo and listening rose 40-54.
Nova 100 7.8% (7.1%)
Cume 1,056,000 (+2,000)
2020 results: Best/worst
Best 10+ 8.3% (5.3%)
Best breakfast 8.3% (4.6%)
Another good survey for the station as breakfast with Chrissie, Sam and Browny edged higher to 8.0% where they rank #1 with Gold FM breakfast. It’s not uncharted territory though for the show which had a run of six successive surveys over 8.0% at the end of 2019. Drive with Kate, Tim and Joel lifted 1.2 to 10.4% where they now only trail FM market leader Gold by 0.2. Nova is #1 now 18-24, yet slipped to #2 25-39.
101.1 Fox FM 7.8% (7.2%)
Cume 1,134,000 (+58,000)
2020 results: Best/worst
Best 10+ 8.4% (5.2%)
Best breakfast 8.3% (5.0%)
A long-awaited lift in breakfast was the key metric to move here, although morning and afternoon also benefited from the bigger crowd tuning into Fifi, Fev and Nick. Fox is again #1 25-39, reclaiming top spot from Nova.
smoothfm 91.5 7.6% (8.4%)
Cume 929,000 (+19,000)
2020 results: Best/worst
Best 10+ 9.7% (6.5%)
Best Breakfast 7.3% (5.0%)
All dayparts again slipped lower with breakfast share of 5.2% its second lowest ever after a 5.0% last year. Listeners 65+ remain happy with share up 1.9 to 10.1. But get this – the audience 10-17 was up 3.6 to 8.7%! Shares 40-54 and 55-64 are well below what the Sydney pulls in a less competitive market for that age group.
KIIS 101.1 FM 6.4% (5.5%)
Cume 1,049,000 (+132,000)
2020 results: Best/worst
Best 10+ 6.4% (4.4%)
Best Breakfast 7.1% (4.4%)
Wow! The public has certainly, finally, warmed to the final days of Jase and PJ as the station posts its best breakfast share for that team and its best in over five years. It is also the station’s equal second-best share in that time. Station cume climbed above 1m. The good vibes didn’t impact morning and afternoon much, but drive with Will and Woody lifted 1.6 to 8.1%.
105.1 Triple M 5.2% (5.3%)
Cume 603,000 (+3,000)
2020 results: Best/worst
Best 10+ 6.2% (5.0%)
Best breakfast 6.8% (5.2%)
This is the equal second-lowest share in over five years. For breakfast it’s the third-lowest share in that time with the new Marty Sheargold show now on 5.8%. Drive slipped 0.3 to 4.9%. The station’s best share is 55-64, where it ranks it #2 FM behind only Gold.
SEN 2.9% (3.0%)
Cume 228,000 (-52,000)
2020 results: Best/worst
Best 10+ 3.0% (1.6%)
Best Breakfast 3.2% (2.0%)
Morning and drive lost close to half a point each, yet breakfast with Garry and Tim was up by a small margin as was evening. The new listeners were aged over 55 with share 25-39 halving.
Magic 1278 1.0% (1.0%)
Cume 105,000 (-7,000)
2020 results: Best/worst
Best 10+ 1.4% (0.2%)
Best Breakfast 0.8% (0.5%)
The music station continues to be a little blip on the radar. It performs best in the afternoon with a share of 1.7%.
3MP 1377 0.9% (0.6%)
Cume 78,000 (+9,000)
Share is closing in on Magic. 3MP is also strongest in afternoon on 1.3%.
RSN 927 0.4% (0.5%)
Cume: 43,000 (-16,000)
People listening to the racing station in the morning for the form guide deliver the biggest share – 0.5%. Breakfast slipped from 0.7% to 0.4% this survey.