GfK Survey 6 2024
Radio ratings survey period: Sunday July 7 to Saturday September 14
Biggest radio ratings movers
UP: Magic 1278 +0.9
DOWN: Nova 100 -1.2
3AW 14.9% (14.7%)
Cume: 787,000 (+20,000)
2023 results Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)
Breakfast was a monster 21.3% last survey. This survey period Ross and Russ were on an even bigger number – 22.5% which included their broadcast from Paris during the Olympic Games. It’s the station’s best breakfast radio ratings share since Survey 1, 2023. Morning, afternoon and evening slipped. Drive with Jacqui Felgate and weekends were up.
Last survey was also the station’s best 10+ this year – 14.7% – and that share is now 14.9%.
smoothfm 91.5 11.0% (10.2%)
Cume 1,205,000 (+41,000)
2023 results Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)
After ranking #2 FM last survey, this time out smoothfm has hit top spot with what looks like its equal-best station share ever. The big mover was evenings where share was up 3.1 to 11.4%. Morning, drive and weekends were also up.
Cume bounced nicely too and is now over 1.2m, second only behind Fox.
Gold 104.3 10.0% (10.3%)
Cume 1,134,000 (+6,000)
2023 results Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)
There was a market watch on Gold this survey after the ARN outfit recorded it’s equal second-lowest share in the past couple of years. The downward trend continued to 10.0% and Gold is now ranked #2 FM behind smooth.
Breakfast with Christian O’Connell was steady and stayed on his recent low of 8.3%. Gold is the new #1 in drive with the smallest possible lead over former champ Fox.
101.9 Fox FM 9.1% (9.1%)
Cume 1,242,000 (-26,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)
Let’s back away from “radio wars” 2024 gimmickry – there is always a battle for listeners as radio searches for excellence. Central always to that FM fight in Melbourne is Fox FM which this survey sees it ranked #3 FM. However, where it matters most – breakfast with Fifi, Fev and Nick, the station is again #1 FM, overtaking Nova. Cume slipped a little, but Fox still holds at #1.
Nova 100 7.4% (8.6%)
Cume 1,133,000 (-91,000)
2023 results Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)
To the doubters about the chances of Jase and Lauren continuing at the top the FM radio chart, we can report this week that they have backed off just a teeny bit with share down from 9.9% to 9.6%. They now rank #2 FM breakfast, behind only Fox. It will be interesting what lies ahead though, as station cume slipped nearly 100,000 this survey. Breakfast cume was down too.
105.1 Triple M 6.4% (6.6%)
Cume 741,000 (-20,000)
2023 results Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%)
The breakfast show with Rosie, Wil and Daisy has survived the AFL Finals month, although this survey only accounts for the first week and a half of finals. The breakfast average this year has hovered just over 6.0%, but this survey the temp breakfast show slipped from 5.8% to 5.4%. Morning and afternoon held ground, while drive with JB and Billy was up 0.3 to 9.1%.
KIIS 101.1 FM 4.6% (5.6%)
Cume 951,000 (-72,000)
2023 results Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)
Has a breakfast show ever had so much advice or been so under the media microscope? Probably not…and that’s not about to stop here! You sort of get the feeling The Kyle and Jackie O Show needs to back off from some of its marketing hype and let the audience do the talking. Look for a bit of organic growth. But marketing people we talk to reckon that’s also a dangerous strategy. K&J drifted lower from 6.1% to 5.2%. They took the station with them with falls right across the day.
SEN 3.9% (3.9%)
Cume 385,000 (no change)
2023 results Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)
Before today, SEN was having a strong year. In the first five surveys it had just one result under 3.5% with listeners 10+. In 2023, seven of the eight surveys were below 3.5%. Breakfast too with Garry and Tim has been strong, with two surveys close or better than 5.0% and last survey it was on 4.1%.
Survey 6 sees the station steady on 3.9% and no change in cume either. Garry and Tim are in their last week of the year, with breakfast share also steady on 4.1%.
Magic 1278 2.4% (1.5%)
Cume 230,000 (+64,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)
All the AM minnows reported growth this survey. Magic was up right across the board with breakfast up from 0.7% to 1.2%.
3MP 1377 1.8% (1.4%)
Cume 178,000 (+22,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)
Good improvement here too with lifts in all dayparts. Breakfast lifted from 1.0% to 1.7%.
RSN 927 0.7% (0.5%)
Cume 87,000 (+31,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)
It’s not even Spring Carnival yet share surged to 0.7%. Breakfast was up from 0.8% to 1.0%
See also: Radio Ratings 2024, Survey 6: Highlights + Full Results
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