Medium Rare Content Agency has appointed Jodie Bradley to the newly created role of senior agency director, a move designed to deepen the agency’s partnerships with media buyers and bolster its retail and owned media offering.
Bradley will spearhead strategy and innovation across Medium Rare’s client portfolio, which includes CommBank Connect, David Jones Amplify, and Qantas Travel Insider.
Jodie Bradley
Sponsorship solutions and industry experience
In addition to leading engagement with media agencies, Bradley will also champion Medium Rare’s growing Sponsorship and Experiences division, representing clients such as Melbourne Business School and Woollahra Council at Bondi Beach.
Her remit includes delivering strategic commercial solutions that align with the evolving needs of brands tapping into premium content environments.
Bradley joins Medium Rare following a 15-year tenure at ARN, where she most recently held the position of group business director.
Nick Smith
Managing director Nick Smith said her track record in building strong client relationships and driving results makes her “an outstanding addition to our team.”
“Jodie brings a wealth of experience from the media and entertainment industry,” he said adding “throughout her career, she has developed a strong reputation for building lasting client relationships and achieving positive sales outcomes.”
Bradley added: “It’s a really exciting time to be part of the owned media space, and Medium Rare is at the forefront, offering unparalleled opportunities for clients.” Her appointment is effective immediately.