Foxtel Media’s sales team is Mediaweek‘s March winner as part of the Sales Team of the Year initiative.
In 2023, Mediaweek launched Sales Team of the Year to highlight some of the high-quality work done in the industry.
Each month, a media sales team is selected by a rotating panel of judges as the nominee for that particular month, culminating in a final set of nominees by the end of the 12 months. The judges will be assessing each team on criteria such as proactivity, strategy and execution, and client and agency relationship management.
See Also: Mediaweek’s Sales Team of the Year: February spotlights Man of Many
Mediaweek caught up with Foxtel Media’s chief sales officer, Nev Hasan.
“There’s been a lot going on in the last 12 months,” Hasan laughs.
Nev Hasan
A key project the team has undertaken is converging the TV and digital sales teams, bringing them together into one entity.
“That was a major piece of work for us to do but one that was super, super important in terms of where our growth was. We want to be known as a streaming video platform, but also to support the internal team’s learning, development, and growth,” Hasan said.
Driving results for the sales team, Hasan points to the fact that Foxtel has “amazing streaming products,” and that there is “always something new or exciting to talk about with the content offering.”
Beyond that, however, Hasan said the team itself is a factor in the growth.
“Our retention has been great. We’ve had single digits in people leaving throughout the last year, which is super positive. I don’t think many companies can say that. We’ve had consistency with the team.
“We’ve got this culture of engaging, creating learning opportunities, and training. I think they’ve really got on board with that – our internal happiness score is sitting at 80% and there’s a buzz around the place. There’s a good culture here, you can learn fast, fail quickly, and it’s safe.”
It’s one thing to bring clients on board, but it’s another thing to keep them. With client retention high on the team’s list of priorities, Hasan said: “Clients like working with us because we’ve got this way of bringing in unique audiences.
“We’ve got the best sports content rights in Australia. We’ve got something as powerful as Australian sport where we know it has audiences that engage, we’ve got a product like Kayo attracting new subscribers onto the platform, and you’ve got the juggernaut of Fox Sports creating amazing experiences. Clients want to be in those environments.
“We launched Binge with ads last year. Again, you look at the content rights, we’ve got not only the powerhouses from overseas, but some of the local content we produce is amazing.”
Looking ahead, Hasan said the big focus for the team over the next 12 months will be continuing to drive Kantar measurement across linear platforms, and data lead segments.
“That’s the next evolution of our business, and where we’re going to drive better ways to target our audiences to deliver better effectiveness and better campaign results,” Hasan said.