Mediaweek, the leading voice in the Australian media industry for 33 years, is embarking on an exciting new chapter following its recent acquisition by Vinyl Group.
To mark this new era, Vinyl Group has announced two pivotal hires to join its editorial team: Frances Sheen as Head of Content and Emma Shepherd as Editor-In-Chief.
Josh Simons, CEO, said, “I personally have been a reader of Mediaweek for many years. It’s a publication that has played an important role in the media industry, and as the new custodian of the brand, I take that responsibility seriously.
“With Frances leading the editorial team, Mediaweek will not only celebrate the hard work and achievements of those in the industry but also serve as a platform for accountability—holding both the industry and ourselves to the highest standards.”
Founded in 1990, Mediaweek is celebrated for its in-depth coverage of the media, marketing, and advertising sectors.
Now, with the backing of the Vinyl Group, the much-loved brand will build on this legacy.
Frances Sheen’s appointment as Head of Content marks a significant milestone for Mediaweek.
With years of experience in major Australian media brands, Sheen was previously Editor-In-Chief at 7NEWS.com.au.
Her impressive career also includes senior roles at Foxtel and Pacific Magazines.
In her new position, Sheen will oversee the editorial direction of Mediaweek and collaborate closely with the commercial and leadership teams, as well as Vinyl Group, to shape the publication’s broader strategy and expanding events portfolio.
“I’m excited to lead Mediaweek into its next chapter as Head of Content,” Sheen said. “Our focus will be on championing the innovation, creativity, and resilience that define this industry.
“We look forward to providing fresh insights, amplifying diverse voices, and ensuring that Mediaweek continues to be a trusted resource for media professionals, now and into the future.”
Frances Sheen
Sheen is joined by Emma Shepherd who steps into the role of Editor-In-Chief.
Bringing a wealth of experience, Shepherd has worked as Deputy Editor of Mumbrella and Editorial Content Manager for The Trade Desk in the APAC region.
She is currently Director of Communications at AFFINITY Group and will start with Mediaweek on October 28.
Emma Shepherd
Reporting directly to Sheen, Shepherd will lead the day-to-day news agenda and editorial product for Mediaweek.
“I couldn’t resist the opportunity to join Mediaweek and be part of a new era for one of Australia’s leading media and marketing titles,” Shepherd said. “As much as I enjoyed my time at AFFINITY, I couldn’t pass up the chance to pursue this exciting new opportunity back in journalism. I can’t wait to get started alongside the talented Mediaweek team.”
These changes will see former Mediaweek publisher James Manning step back as Managing Editor and work with the team in the newly-created role of Editor-At-Large.
With its new leadership team in place Mediaweek will celebrate the achievements of the industry at the highly-regarded Mediaweek 100 on Friday, November 22, 2024, at the Pearl Ballroom, Crown Sydney.
Incorporating the Mediaweek Agency 50 and the newly-created Variety Australia Entertainment 50, this event is a highlight in the media industry’s calendar. Tickets are available here.
As the popular brand continues to evolve under the stewardship of Vinyl Group, Mediaweek will embrace fresh perspectives and innovative strategies through compelling content, advertising, and events.