Mediaweek has appointed Ricky Chanana as chief growth director as the leading trade media and marketing publication continues to experience rapid growth.
Chanana joins the Mediaweek senior leadership team to help deliver “a new era of growth and innovation to the forefront of the publication’s strategy”, according to managing director Trent Thomas.
Chanana will work closely with Mediaweek’s chief revenue director, Andrew Mulready, and Thomas to help build on the company’s forward-thinking approach to its partnerships with clients.
Chanana is a seasoned media and marketing professional with over 19 years of experience in driving growth, sales, and business at organisations such as MEC/Maxus (GroupM), Unruly (News Corp), and Twitch (Amazon). He will play a pivotal role in spearheading Mediaweek’s expansion plans, tasked with introducing new services and products and diversifying the overall solutions offering.
“We’re excited to announce the arrival of Ricky to the Mediaweek team in the capacity of chief growth director. With a wealth of experience and a strategic outlook, his alignment with our vision for ongoing innovation and expansion is unparalleled,” said Trent Thomas, managing director of Mediaweek.
Thomas continues, “Our objective is to further propel our B2B presence alongside our expanding partners, while also marking our entry into the B2C arena through the introduction of new products and services.”
Chanana said, “Mediaweek’s exceptional business performance so far has been incredibly impressive. What truly captivated me about joining the Mediaweek team were two key factors. Firstly, amidst its rapid growth as a small business, Trent and the team maintain a long-term vision spanning the next 12 to 24 months, mapping the company’s growth trajectory. This forward-looking approach over short-term financial gains is a critical element in any business’s evolution.”
He further added, “My role at Mediaweek will be pivotal in challenging existing norms, providing strategic counsel, introducing innovative concepts, and ultimately steering the expansion of new products and services. These aspects significantly influenced my decision to join the Mediaweek team.”
Mediaweek, currently the #1 Trade & Advertising Media Publication in Australia, stands as a testament to the ever-growing influence of the media industry. With a robust calendar of events, including flagship gatherings like Next of the Best, and the Mediaweek 100, the publication has consistently set the standard for media & marketing industry engagement.
The appointment of Ricky Chanana marks a significant milestone for Mediaweek, reinforcing its commitment to delivering unparalleled content and experiences to its diverse audience.