Media Movers: Scott Cam signs new deal with Nine, new Atomic 212° appointments, Starcom Australia, Broadsheet, Are Media

by Mediaweek

Posted on 29 July 2023

Media Movers takes a look at the recent movements announced across the industry during the week of 24/07/23

Media Movers across the industry include:

• After rumours that he would be leaving The Block after his contract was up, Scott Cam has denied that he’s going anywhere – and in fact has signed on to a new deal with the Nine Network.

Speaking at a media event on Thursday, Cam told the crowd that “Well, I wanted to say I haven’t told Shelley [Craft] this, but two months ago, unfortunately I signed a multiple year deal with the Nine Network.

“So to all my friends at the Daily Mail, keep up the good work.”

• Sunrise and The Morning Show have completed their relocation to the Seven Network’s new newsrooms and studios in South Eveleigh.

• Louise Romeo has announced her promotion at Starcom Australia as chief operating officer.

Effective immediately, Romeo steps into the newly created role from her previous position as national head of operations and investment at the agency.

In her new role, she will be charged with developing and establishing nationally standardised policies and procedures across Starcom’s workflow to continue to advance efficiencies for clients.

• Catie McLeod has joined Guardian Australia as a NSW state reporter. She joins from NCA NewsWire where she was a federal political reporter for over a year.

• Atomic 212° has expanded its strategic and account service capabilities in Melbourne with the appointment of a new strategy director, two new group account directors and a strategist.

The new appointments at the independent media agency follow a strong start to 2023 nationally, including new additions to the agency’s Sydney leadership team; the expansion of the Atomic 212° Brisbane office; and the signing of an agreement to join Mutinex’s Platinum Partnership Program, securing access to Mutinex’s AI-powered market mix modelling platform.

• Asha Barbashchow has joined Gizmodo Australia as their managing editor. She was previously the editor at Gizmodo.

• Starcom Australia has announced it has been re-appointed to lead the media strategy, planning and buying accounts in Australia for personal care and consumer products company P&G and FMCG giant Bega Group.

The re-appointments, effective immediately, are an extension of the long-time partnerships between Starcom Australia and the businesses, with Bega Group now a client for 17 years and P&G for the past six years.

• Luxury Travel Magazine has appointed Madelin Tomelty as their editor. In 2018, she was named the title’s digital editor and she also led the redesign and relaunch of their website.

• Broadsheet has announced the appointment of three new editors to its national editorial team.

Joining the publication as national editor is Michael Harry, who will report to editorial director Katya Wachtel and manage the Cities team.

Grace Mackenzie has taken up the Sydney food and drink editor role, while Audrey Payne steps into the role of Melbourne food and drink editor. Mackenzie and Payne will report to Harry, alongside features editor Emma Joyce (on maternity leave) and national assistant editor (Brisbane, Adelaide, and Perth) Lucy Bell Bird.

• Pamela Boland is now a breakfast presenter/producer at RTRFM 92.1. She previously worked with 24/7 Productions as a Co-Producer, and Love Letters Zine as editor.

• Are Media has announced two senior appointments to help drive its omnichannel content commerce strategy.

Alison Izzo joins as head of digital strategy and implementation and will report to director of content and commercial Agnieszka Hatton.

Meanwhile, Elise Wright steps into the role of social media strategy manager, reporting to Are Media’s director of business development, Erica Stewart.

• Saskia Channing has returned to the role as a journalist for SCA based in Newcastle, after a stint with SCA North Queensland.

• Thrive PR + Communications has established its first official executive leadership team by welcoming new additions to its senior leadership across its Australian and New Zealand offices.

The female-led team will see executive directors Clare Basire, Snezna Kerekovic and Carol Qiu work closely with founder and CEO Leilani Abels.

Basire joined the agency in 2017, leading the Sydney office’s operations. Now, as chief growth officer for the agency, she is focused on driving the growth of its global and local portfolios, while her operations management has expanded to include the Auckland office.