Mark Brandon will be joining the Multi Channel Network (MCN) senior management team as chief data officer, reporting to CEO Anthony Fitzgerald.
Brandon will lead MCN’s Multiview research, Insights & Analytics team, plus drive the company’s data development strategy. He will work closely with MCN’s stakeholders Foxtel, Network Ten, Fox Sports, Telstra Media, clients and ad tech supply chain partners to evolve MCN’s data proposition and roadmap. Brandon will also manage MCN’s key research relationships with OzTAM and Quantium.
A highly experienced data expert, Brandon began his career in agencies before moving to UK broadcasters ITV and Channel 4, where he led early stage activities in interactivity and digital.
He then co-owned and ran his own interactive services business before being tempted back to corporate life by UK multiplatform giant Virgin Media, where he led advanced advertising and data initiatives. Most recently, he has been successfully running his own consultancy business MB Media Advisory, working with big and small companies in the UK, USA and Australia.
Brandon has extensive general management experience, as well as significant technology competence. He has also had direct experience with company mergers and acquisitions, and of raising finance from VCs, private equity businesses and angel investors.
Fitzgerald said Brandon is one of the most respected media executives globally: “Mark has unparalleled global expertise in advanced advertising and data initiatives. We have been fortunate to have benefited from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,” he said.
“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”
Brandon will commence his role as chief data officer role immediately.