Maven PR has secured the PR account for Tinybeans, the private family photo-sharing platform.
Tinybeans offers a private space for parents to capture and share their children’s milestones. By partnering with Maven PR, Tinybeans states it aims to enhance its brand presence in Australia, deepen engagement with its audience, and expand its market reach.
Sophie Muir, founder and director of Maven PR said: “Tinybeans is a cherished resource for families, and we are excited to contribute our strategic insights and creative prowess to help them connect with even more parents across Australia.
“Our team is passionate about supporting brands that make a positive impact on everyday lives and with everything we see in the news on a daily basis around deep fakes and the mis-use of images of minors, there’s never been a more vital time for an app like Tinybeans.”
Maven PR will implement a comprehensive PR strategy for Tinybeans, focusing on media relations and creative campaigns. Maven PR states it aims to generate compelling, newsworthy stories that highlight Tinybeans’ unique offerings and values.
“We are excited to work with Maven PR to elevate our brand in Australia,” said Zsofi Paterson, CEO of Tinybeans. “Their innovative approach and dedication to storytelling align perfectly with our mission to foster love, not likes, by helping families capture, share and treasure their everyday moments privately and securely. We look forward to achieving great things together.”
Tinybeans’ PR announcement comes off the back of James Warburton, former managing director and CEO of Seven West Media, joining the board of the photo-sharing app as a non-executive director. His tenure began on 1 July.
Speaking of his new role, Warburton said “I’m excited about the opportunity for Tinybeans. It is a business with incredible potential to grow and scale given the issues of privacy that will continue to be at the forefront of people’s minds.
“My interactions with the chair Chantale Millard and chief executive Zsofi Paterson have been impressive, and I look forward to proactively assisting to maximise the return for all shareholders.”
See also: James Warburton confirms new role after leaving Seven