Mars United Commerce has named Kelly Wearmouth as managing director Australia and New Zealand (ANZ).
Wearmouth brings 18 years of experience to the role in leading and innovating in senior roles with prominent global companies including Unilever, Microsoft and Telefonica.
She joins the company after a decade with Amazon in roles for global, US, UK and ANZ markets, including delivering Amazon’s first global advertising agreement and launching its first global advertising campaign.
Wearmouth was also general manager of Amazon Ads in ANZ, and built a $100M+ business across all Amazon advertising products, including Twitch.
As managing director, Wearmouth will shape and execute Mars United Commerce’s regional operations, strategic direction and growth, including service expansion through development of new offerings that meet evolving client needs, continue to drive performance and growth by turning every brand experience into a connected commerce opportunity.
“I am thrilled to welcome Kelly as our new managing director for Mars United, ANZ,” Darren Keen, CEO International Markets at Mars United Commerce, said. “Her deep local market expertise, combined with world-class commerce and leadership capabilities, makes her the perfect fit to drive our continued success in the region.
“Kelly joins us at a pivotal stage in our company’s exciting evolution, having joined the Publicis Groupe in Q4 2024. Her leadership will be instrumental in supporting our clients’ growth ambitions, ensuring they thrive in an increasingly dynamic market. We look forward to the impact she will bring to our existing talented team.”
Wearmouth said of her new role, ”I am delighted to join the team at such an exciting and transformative time for the company. With a strong foundation in the ANZ market and the ongoing integration across our Publicis Groupe partners, there is unrivalled opportunity to drive innovation and growth for our clients. I look forward to working alongside this uniquely talented team to help our clients achieve their ambitious goals and navigate the evolving commerce market landscape with confidence.”
Wearmouth will lead a 60-strong ANZ team across Sydney, Melbourne and Auckland offices driving performance and growth for clients including Woolworths, Mars Inc., George Weston Foods, McCain, Australian Open and Nestlé.
Wearmouth’s appointment comes after the Publicis Groupe acquired the commerce company in September 2024 after rebranding earlier in the year from The Mars Agency to reflect its transformation as a full-service partner in the commerce marketing spectrum.
Top image: Kelly Wearmouth