While Married at First Sight was one of the year’s most hyped premieres, Australia’s passion for cricket took centre stage.
The Big Bash League final on Seven outperformed MAFS in all demographics except 16-39s, where Nine’s relationship drama claimed the win.
The Hurricanes’ triumph over the Thunder drew a total TV audience of 1.08 million and reached 2.95 million nationally, with 76,000 streaming on BVOD.
MAFS wasn’t far behind, pulling a 1.35 million total TV audience, a national reach of 2.52 million, and a stronger BVOD showing with 262,000 viewers.
In the battle of romance versus sport, cricket hit it out of the park… just.
Last night’s figures were record-breaking for Seven, with an impressive 11.9 million viewers, and viewership up 21% from last summer and delivering the network’s biggest BBL audience in five years.People 25-54
Seven’s Cricket: BBL – The Final
• Total TV nation reach: 1,052,000
• National Audience: 420,000
• BVOD Audience: 42,000
Nine’s Married At First Sight – Launch
• Total TV nation reach: 979,000
• National Audience: 594,000
• BVOD Audience: 163,000
Nine’s Trump’s Triumph: Week 1
• Total TV nation reach: 688,000
• National Audience: 236,000
• BVOD Audience: 48,000
Nine 9News
• Total TV nation reach: 606,000
• National Audience: 325,000
• BVOD Audience: 51,000
Seven Seven News
• Total TV nation reach: 599,000
• National Audience: 347,000
• BVOD Audience: 34,000
People 16-39
Nine’s Married At First Sight – Launch
• Total TV nation reach: 505,000
• National Audience: 289,000
• BVOD Audience: 107,000
Seven’s Cricket: BBL – The Final
• Total TV nation reach: 493,000
• National Audience: 198,000
• BVOD Audience: 26,000
Nine’s Trump’s Triumph: Week 1
• Total TV nation reach: 320,000
• National Audience: 98,000
• BVOD Audience: 27,000
Nine 9News
• Total TV nation reach: 232,000
• National Audience: 105,000
• BVOD Audience: 25,000
Seven Seven News
• Total TV nation reach: 231,000
• National Audience: 132,000
• BVOD Audience: 16,000
Grocery Shoppers 18+
Seven’s Cricket: BBL – The Final
• Total TV nation reach: 2,183,000
• National Audience: 788,000
• BVOD Audience: 58,000
Nine’s Married At First Sight – Launch
• Total TV nation reach: 1,962,000
• National Audience: 1,079,000
• BVOD Audience: 209,000
Seven Seven News
• Total TV nation reach: 1,776,000
• National Audience: 1,131,000
• BVOD Audience: 55,000
Nine 9News
• Total TV nation reach: 1,615,000
• National Audience: 968,000
• BVOD Audience: 80,000
Nine A Current Affair
• Total TV nation reach: 1,357,000
• National Audience: 827,000
• BVOD Audience: 77,000
Pictured: Big Bash and Married at First Sight