Specialty multi-channel publisher BrandX Live has announced Marc Riley has commenced his role with the company as its new chief executive officer.
Marc Riley joins BrandX Live after roles with NGO Training Centre as head of sales and marketing, and as a group sales director with News Corp Australia.
At BrandX Live Riley will oversee a growing team of sales, creative, and editorial staff working in its Gold Coast head office and remotely from across Australia.
BrandX Live is the publisher of education news site The Bursar [www.bursar.live], which publishes news and information for teachers, parents, and students as they seek to get the most out of their primary, secondary, and tertiary education. The company also publishes Animal Care Australia [www.animalcareaus.live], a daily news site focused on the care and well-being of pets, wildlife, aquatic, and exotic animals.
“I’m excited to join the team at BrandX Live. The momentum since the launch of The Bursar and AnimalCare Australia sites earlier this year has been exceptionally strong, and I’m thrilled to be able to help the team build upon its fantastic content by helping maximise opportunities with sales partners,” said Riley.
“Our portfolio of sites is growing with the upcoming launch of consumer construction and renovation site Build-It.live, and a yet-to-be-revealed lifestyle product. We are also getting started on executing our multi-channel strategy involving podcasts and video.
BrandX Live chief executive Marc Riley
“I was attracted to the role because of the potential being realised by the team. BrandX Live has attracted talented creatives and editorial staff with experience working for Australia’s biggest print, digital, and broadcast companies and we are working together to scale up the business over the coming months.
“One of the challenges for media publishers in our current moment is to produce original, compelling content. The industry is about to be swamped by publishers pushing low-quality AI-generated content. We are dedicated to publishing original content, written by humans for humans with very human interests and concerns. BrandX Live has a great team who are up to the task, and I’m very excited to lead them moving forward.”