Mango Communications Sydney announced the appointment of Nada Duyker as influencer account director to drive the agency’s influencer activity.
Duyker joins from One Green Bean where she has been delivering influencer strategy and program management for clients such as AfterPay, KIA, Dyson, Möet Hennessy, and Johnson&Johnson.
Tabitha Fairbairn, Mango Sydney’s managing director, said: “Nada is brilliant and talented, and we’re so pleased to welcome her to the agency. Our capabilities and our client portfolio have grown significantly over the past 12 months and we’re excited to continue to elevate our work in this space.”
Duyker said of her new appointment: “I’ve been watching the incredible work coming from the Mango team from afar for some time now and am thrilled to join the ranks of some of the best minds in the business.
“The company ethos of hiring talent who are both ‘talented’ and ‘nice’ is immediately evident from day one, and I’m excited for what 2023 holds.”
Duyker’s appointment comes after Mango Communications was appointed to the A-Leagues PR account.
The partnership is an important part of the rebranded A-Leagues’ ambition to drive engagement across each league, grow the competitions, create new sporting heroes for its fan base, and build on football’s position as Australia’s most popular participation sport.
Damaris Treasure, A-Leagues director of strategic communications, said: “Mango impressed us with the ambition and quality of their strategy and creativity. We’re excited to partner with them as we grow the role of football in popular culture and beyond.”
Alex Lefley, Mango Melbourne managing partner, said: “What a win it is to team up with the A-Leagues. We’re looking forward to using the power of PR to engage existing and new football fans and help cement football’s spot in local consciousness and culture.”
In 2022, Mango Communications was also appointed as the PR agency to handle the rollout of The Edge 96.ONE’s rebrand to CADA.
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Top image: Nada Duyker