Man of Many has announced the appointment of Elliott Barsby as its commercial director.
Elliott, formerly Medium Rare Content Agency’s national advertising manager, will draw on expertise honed over more than ten years in media and sales to lead the company’s commercial strategy, sales and partnerships division.
Elliott’s considerable experience includes working across a number of travel and media brands, including Australian Traveller, International Traveller, Foxtel, QantasLink and most recently, Qantas Magazine and Travel Insider.
“Over the years I’ve been impressed by Man of Many’s achievements and proven track record of delivering strong commercial results. I’m delighted to be joining the team, and I look forward to working on new and exciting opportunities for our clients as the company heads into the next phase of its evolution,” Elliot said.
Man of Many has built a reputation for delivering innovative and impactful brand partnerships, boasting an impressive client roster that includes brands such as Versace, Ralph Lauren, TAG Heuer, Paramount, Penfolds, Moet, Microsoft, Jeep and many others.
Man of Many co-founders Scott Purcell and Frank Arthur
Man of Many’s co-founder Frank Arthur said: “At Man of Many, trust is at the core of everything we do. Over the past decade, this has allowed us to build a loyal audience and establish strong partnerships with the brands we work with. We’re thrilled to have Elliott on board as he brings a wealth of experience in developing long-term client relationships and implementing effective commercial strategies that benefit both clients and audiences alike.
“In 2023 we’ll continue to innovate and grow Man of Many by exploring new commercial opportunities that extend beyond the traditional offerings of a media publication. We’re excited to unveil a range of new initiatives such as expanding our e-commerce platform, rolling out a calendar of live events and unique experiences, releasing a new podcast catalogue and so much more,” Arthur added.
Man of Many was founded in 2012 by Scott Purcell and Arthur covering the latest in products, culture and style. Every month more than 3.5 million people globally visit manofmany.com. Man of Many is also the first Australian dedicated digital publisher to be carbon-neutral certified under the Federal Government’s Climate Active standard.
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Top image: Elliott Barsby
