Independent men’s lifestyle publisher Man of Many has promoted Harry Parsons to head of branded content, recognising his creative leadership and instrumental role in shaping the brand’s commercial storytelling and campaign delivery.
The internal promotion reflects Man of Many’s ongoing commitment to developing its team and investing in future leadership. Parsons previously served as senior branded content manager, where he played a key role in driving revenue growth, campaign performance, and client partnerships.
In his new role, Parsons will lead the strategic direction and execution of all branded content initiatives. He’ll head the team responsible for creative development, campaign delivery, and cross-functional stakeholder collaboration, with a focus on driving ROI for clients while engaging the platform’s 2 million+ monthly readers.
Proven impact across content, data, and delivery
Parsons has been a major force behind several of Man of Many’s branded innovations, from the Brand Uplift Study offering to the soon-to-launch live campaign reporting dashboards. He has enhanced campaign workflows by introducing clearer timelines and critical paths, streamlining the delivery process for both internal teams and clients.
He has also been central to securing high-profile campaigns and talent, including collaborations with Tissot, McLaren, and MSI, and personalities like Lauren Jackson, Ayrton Senna, and Ryan Papenhuyzen.
As the platform continues to build its full-service offering, Parsons has led the rollout of innovative high-impact ad formats like Skins and Interscrollers, while advancing first-party audience targeting strategies, a critical capability in a post-cookie media landscape.
Leadership through growth and innovation
“Leading the Branded Content department at Man of Many is an incredible honour,” said Parsons. “I’m excited to build upon the platform’s legacy, driving innovation and delivering impactful content solutions that set industry benchmarks. Our focus remains on pushing creative boundaries and ensuring Man of Many continues to define the future of digital lifestyle media.”
Man of Many’s co-founders Frank Arthur and Scott Purcell praised Parsons, saying, “We’re delighted to promote internally and support the incredible talent within our team.
“Harry’s creativity, commitment, and leadership qualities have consistently set new standards, and we look forward to his continued success.”
Parsons’ promotion follows his recent completion of a Mini MBA with the Australian Institute of Management, highlighting Man of Many’s commitment to professional development across its team.