Man of Many has bolstered its strategic branded content offering with the appointment of Harry Parsons as branded content manager.
Parsons is a former NewsCorp product integration manager – Food, Travel and Prestige Titles. Over the last five years, his career has traversed all facets of the digital and print advertising landscape across some of Australia’s most prolific titles.
Parsons specialises in collaborative creation and strategic implementation of curated advertising initiatives, with a focus on delivering the right message to the right person at the right time.
Parsons joins the 100% carbon-neutral digital publication, having previously worked as an account executive for Gumtree Australia, where he oversaw the growth and management of key advertising clients.
In his most recent role at News Corp, he was responsible for driving the strategic approach to audience growth across Australia’s largest Food, Travel and Prestige titles.
Man of Many co-founders Scott Purcell and Frank Arthur
With a key focus on promoting brand adoption and the development of cutting-edge, integrated commercial campaigns for high-tier clients, he led media-first campaigns such as the introduction of shoppable videos.
Parsons said of his new role: “After noticing the success of Man of Many over the years, I’m ecstatic to be a part of the team and look forward to leveraging my experience and interest in advertising and branded content to deliver strong results for the many clients we work with.”
Co-founder of Man of Many, Frank Arthur said “One of Man of Many’s key objectives has always been to provide the highest level of service and deliver market-leading results for our clients. The skills and experience Harry brings to the Branded Content Team allow us to further build upon our offering.”
“We have a number of exciting new products and initiatives coming to market in 2023 including expansion into podcasting, continuing the growth of our video production arm and content studio, sustainability-focused content series and regular in-person events. Harry’s appointment will play a key role in working with our brand partners to bring these projects to life.”
Man of Many was founded in 2012 by Arthur and Scott Purcell covering the latest in products, culture and style. Every month more than 3.5 million people globally visit manofmany.com. The publication is also the first Australian dedicated digital publisher to be carbon-neutral certified under the Federal Government’s Climate Active standard.
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Top image: Harry Parsons