Mamamia has appointed Marie Joyce to the role of head of sales, Victoria. Joyce joined Mamamia in 2021 and has held the roles of head of audio, Victoria and most recently head of sales, agency.
Appointed to a newly created role, Joyce will oversee Melbourne operations and step into a role with Mamamia’s national senior leadership team.
Natalie Harvey, CEO, said: “Marie is one of the best people leaders I have worked with. Having her lead our office in Melbourne and as a member of our National SLT is a reflection of her contribution to the business and our team, as well as our commitment to increasing our presence in the Melbourne market which is a key market for growth for Mamamia.”
Marie Joyce, head of sales, Victoria, said: “Over the last 12 months, the Melbourne team has continued to grow. We have an extremely talented team across multiple functions. We pride ourselves on a culture of creativity, innovation, and best-in-class work. I am thrilled to expand my remit as the Melbourne Market Lead, and continue to work closely with Kate Baldwin (Head of Indie and Direct, Melbourne).”
In June, Mamamia appointed IAG marketer Zara Curtis as chief content officer. Curtis was Harvey‘s first major hire, joining the women’s media company from her previous role as head of customer experience, brand communications, and social impact for IAG.
Curtis has 20 years of experience across content, creative, and marketing roles. Her resume also includes time as commercial director of news lifestyle media, and general manager of branded entertainment and commercial at Fremantle Productions.
Curtis’ appointment coincided with Mamamia co-founder Mia Freedman’s move into the chief creative officer role.
Harvey‘s May appointment to chief executive officer came four months after she joined Mamamia in January.
“Mamamia has been an industry-leading pioneer in digital media since it began and is unquestionably the leading women’s media brand in Australia,” Harvey said at the time.
“I am humbled and grateful to be leading the amazing Mamamia team into this next era, and continue to live our purpose of making the world a better place for women and girls.”
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Top image: Marie Joyce