Mamamia has appointed Danni Wright, Carat’s former chief strategy officer, to lead strategy across the media brand and its content marketing agency, Squad. She was at Carat for almost 10 years.
At Mamamia, Wright will be part of the sales leadership team, working closely with the content leadership and audience development teams to identify and create new content opportunities.
Natalie Harvey, Mamamia’s chief revenue officer, said: “Mamamia has incredibly deep insight into 7 million women we reach every month, and our ability to leverage these insights to help brands connect in an authentic and effective way is unrivalled.
“We are absolutely pumped to have Danni joining our team. Her experience, relationships and passion for media will be a huge asset to our team and elevate our already exceptionally strong product.”
Wright, who will commence her role as head of strategy on 24 June, added: “I can’t wait to get my teeth stuck into the new role and to join a team with palpable momentum and fire behind their uniquely positioned offering.”
Wright was one of the recent exits at dentsu. The holding co recently made 50 roles across iProspect and Merkle redundant – including vacant and contract roles. Danny Bass, Dentsu Media CEO, and Steve Yurisich, Merkle CEO, are also among the exits.
See also: Dentsu restructures: Danny Bass and Steve Yurisich exit, Fiona Johnston and Kirsty Muddle promoted
The business has restructured to create two streams: client counsel and commercial will be led by Fiona Johnston, formerly Bass’ direct report as chief client officer, and product and practices will be headed by Kirsty Muddle, formerly Bass’ creative counterpart as Dentsu Creative CEO.
“This is no reflection of the capabilities, relationships, and leadership Danny or Steve have brought into our business,” dentsu AUNZ CEO Patricio De Matteis said.
“We are grateful for their huge contribution and support in helping us shape what a winning future state model for dentsu looks like, and to help us set a strong platform for growth of our media and Merkle brands.”
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Top image: Danni Wright