Mamamia restructures commercial team, appoints three senior leaders

Mamamia has appointed three senior commercial leaders as part of a restructure of its commercial team, following the resignation of chief revenue officer Georgie Nichols.

Lanai Wiadrowski has been named national sales director, taking on national responsibility for all commercial advertising and partnership revenue. Wiadrowski joined Mamamia in late 2025.

Danni Wright, formerly national strategy director, has been appointed director of strategy and partnerships, leading commercial strategy and long-term client partnerships.

Michila Macleod has expanded her remit from Victorian agency operations to become sales director for Victoria, South Australia and Western Australia.

CRO departure

The appointments follow Nichols's resignation, who will remain with the business through a structured handover period before departing in August.

"Georgie has made an extraordinary contribution to Mamamia. She built a commercial culture that this business will benefit from for a long time to come, and she leaves with our deep gratitude and full support," said Mamamia CEO Nat Harvey.

Nichols said: "I'm incredibly proud of what we've achieved at Mamamia over the past two years. I'd like to thank my colleagues, clients and agency partners for their support, and I'm excited for the next chapter of my career."

New leaders respond

"Stepping into this role is an incredible honour. Georgie has been a phenomenal partner to our customers and a respected leader. We are determined to build on the brilliant foundation she leaves behind, bringing even more innovation and commercial strength to our partners across Australia," Wiadrowski said.

Wright said the new structure would let her focus on "developing innovative advertising solutions and shaping the future of Mamamia's branded content offering."

"Working alongside an outstanding team spanning commercial products, audience insights, strategy, branded content and client delivery, we're uniquely positioned to take clients from a powerful organising idea through to execution, powered by the trust we've built with Australia's most influential consumer audience," Wright said.

Macleod said: "I am thrilled to take on this expanded remit. We are fortunate to have dedicated teams already driving success in Victoria, South Australia, and Western Australia. I look forward to partnering closely with them to continue delivering outstanding outcomes for our clients and agency partners."

"We are restructuring our commercial team to better serve our clients' evolving needs and to build a future-focused foundation that makes Mamamia even stronger," Harvey said.

"Lanai, Danni and Michila are exceptional leaders who know this audience, know this market, and are building the future."

Main image: Lanai Wiadrowski, Michila Macleod, Danni Wright

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