Magnite announced Magnite Streaming, a singular supply-side platform that merges leading technology from the CTV and SpotX platforms.
Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.
Clients for the omnichannel sell-side advertising platform include Nine, TVNZ, Emtek Digital and Samsung Ads. The singular supply-side platform also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.
Juliette Stead, Magnite’s head of JAPAC, said: “Magnite’s combined expertise across all digital video formats makes us the strongest omnichannel technology provider for premium publishers to count on.
“Our experienced team is able to effectively address the diverse opportunities and challenges that arise in video advertising, having executed many exciting streaming video campaigns in partnership with leading broadcasters and streaming publishers throughout JAPAC, such as Nine, TVNZ, Emtek Digital and Samsung Ads.
“Through Magnite Streaming, we’re reinforcing our commitment to address the unique needs of our clients and helping set them up for long term success to propel the progression of ad-supported CTV and OTT,” she added.
The singular supply-side platform unites sophisticated end-to-end features within one platform including:
• Comprehensive seller deal management capabilities to monetise all types of long-form video content.
• Inventory curation tools purpose-built for video such as advanced podding, frequency capping and reserved/upfront inventory management.
• Multi-faceted audience activation features including seller defined audiences, third-party data integrations, and secure data matching.
• Responsive reporting and dashboards that provide real time alerts, data and insights.
• Innovative technology to help publishers optimise live inventory, including the award-winning Live Stream Acceleration (LSA) tool.
• Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives.
Magnite is pleased to launch Magnite Streaming with the support of industry-leading clients:
Jordan King, director of programmatic and digital sales, Nine, said: “The convergence of Magnite CTV with SpotX and the launch of Magnite Streaming is a welcome development from Nine’s perspective.
“It’s clear that Magnite is focused on driving the best outcomes for premium publishers in Australia and we look forward to continuing to work with Magnite as they develop innovative technologies.”
Jodi O’Donnell, TVNZ commercial director, said: “TVNZ has been working closely with Magnite as a tech partner for 7 years, and has consistently benefited from Magnite’s robust and ever innovative technology, as well as their best in class service.”
“We are excited about the Magnite Streaming platform as we continue to deliver the best possible BVOD service for audiences.”
Tengku M Rizaldi, head of sales, Emtek Digital, said: “To keep pace with the fast growth of CTV and OTT across the region, it’s important for us to be able to leverage the latest tools and technologies to help us drive greater value for our premium inventory.”
“We look forward to using Magnite Streaming to provide us with the infrastructure needed to bring more innovative experiences to viewers.”
Alex Spurzem, general manager, Samsung Ads ANZ, said: “Magnite has been a key collaborator, who delivers a best in class TV advertising experience. We look forward to Magnite’s features now being under the one platform to streamline workflows and help inform business decisions.”