UK-based agency location:live has acquired Venue Advantage as it plans to grow its team and expand in the APAC region.
The Sydney-based venue consultancy has rebranded to location:live Australia, which will provide a full range of location services and expansion of its lo:live media platform, complete with all prime brand capable activation spaces throughout Australia. The agency’s plan is to widen the inventory to New Zealand, Japan and Singapore later this year.
Location:live provides location solutions to major brands and creatives through technology and its live media marketplace, lo:live, for activation and retail spaces worldwide.
The agency noted that its expansion plans in Australia is indicative of its growth in experiential marketing worldwide and the need for creative environments to “host” short-term brand activity.
Neil Jones, founder and CEO of location:live, said Venue Advantage was the “ideal partner” and a great fit for their business and expansion plans, particularly with its established presence, local expertise and strong client base in the Australian market.
“We are excited to be able to offer the Australian market our unique blend of technology and service. In addition, by providing brands and creatives with the ability to trade more easily internationally and to offer more connected and consistent spaces worldwide, this meets the revolution in how spaces are being leveraged for experiential activity and how brands are bringing them to life with creativity in real-life experiences.”
Julian Roth, founder and CEO of Venue Advantage, said joining the location:live fold was a “natural progression for our business and the Australian market”.
“We’ve observed their growth and what they have achieved in the UK and Europe and we are excited to apply this expertise and technology to the Australian market. location:live’s data-driven smart approach to sourcing live media spaces will simplify and streamline the process of locating, planning, and booking space for our clients.
“This collaboration comes at a time when the industry is ripe for innovation, making it an exciting phase for experiential marketing in Australia,” he added.