At Paramount’s 2023 Upfront, Location, Location, Location was revealed as a new show coming to 10 in 2023.
Buying a house can be a fraught business, especially in Australia. Thankfully in 2023, 10 is bringing property experts to the rescue of desperate house hunters in the premiere of the worldwide smash hit, Location, Location, Location.
Beverley McGarvey, the executive vice president and chief content officer for Paramount ANZ told Mediaweek, “We are making Location, Location, Location which has never been made for free to air.
“It’s really interesting because there’s always a market for that type of show. The property market is quite challenging at the minute, but people have to live somewhere and have to upsize or downsize or move to the country. That’s something that we really started looking at during COVID When people were taking such an interest in potentially relocating. Also, it is one of those shows that repeats really well, people can come back to it and come back.”
The new series is based on Relocation Relocation Australia – an Australian lifestyle television series that first aired on The LifeStyle Channel in 2011.
From auction houses to estate agencies, websites to word-of-mouth, the team from Location, Location, Location will scour markets all over Australia for the perfect property. And whether it’s upsizing, downsizing, retiring or relocating, the mission is always the same: to
make a dream home a reality.
With interest rates rising in the real estate market and pulse rates rising for both nervous sellers and anxious buyers, every property auction is an emotional mini-drama, and Location, Location, Location will be there to catch all the highs and lows.
Daniel Monaghan, senior vice president, content and programming, Paramount ANZ, said, Location, Location, Location is a well-loved format, and we are thrilled to bring it back to Australian free-to-air audiences.
“This series will be shot in Melbourne and Sydney, where property is highly sought after, and we can’t wait to help everyday Australians find their next home, tree change, sea change and more.”
Peter Newman, chief executive officer, Endemol Shine Australia, said, “We’re immensely proud and excited to see Location, Location, Location on 10 in 2023.
“The show has a wonderful heritage in Australia and overseas, and we look forward to watching as our experts help make our contributors property dreams come true.”
Produced by EndemolShine Australia (a Banijay company), Location, Location, Location is an original format from IWC Media (a Banijay company) distributed by Banijay Rights.
Location, Location, Location coming to 10 In 2023.