• Seven is the first broadcaster to extend live and free television to any connected device on the go
• Seven accelerates content delivery and audience engagement and redefines the power of live television on every screen
The Seven Network has confirmed its next move in its long-term strategy to deliver its market- leading content to all Australians across any connected device.
In a landmark development, Seven will commence live-streaming of its three broadcast television channels – Seven, 7TWO and 7mate – across all delivery platforms and in all Seven-owned capital cities and regions from 1 December and 24/7.
Ahead of the full launch in December, Sunrise viewers from today are able to take Australia’s number one breakfast television program out-of-home on their mobiles via the existing PLUS7 app.
The launch of this new initiative builds on Seven’s market-leading AVOD service, PLUS7, which sits within Yahoo!7. PLUS7 will now deliver Live and Catchup, complementing the company’s expanding presence in SVOD with its Presto partnership with Foxtel.
Clive Dickens, Seven West Media chief digital officer, said: “Our audience demands a live streaming service! They love Seven and they love their smartphones. We can now bring their favourite shows live, free and on the go, seamlessly streamed on mobile and online, as we cement our position as Australia’s leading ‘mobile first’ content company.
“All Seven Network owned channels will stream from December via PLUS!7 and we have advanced plans to live stream also within the 7Sport App and the 7News App in line with our content everywhere strategy. We will be adding other mobile first products and platforms to extend our reach especially live, free and out of home”
Tim Worner, managing director and CEO of Seven West Media, said: “We are redefining the way Australians watch live TV. We are a content company. Our future is television. Our growth is mobile. A big part of our future is video. Today provides clear evidence that we will be a driving force in the development, creation and delivery of content in a rapidly changing communications landscape.”
Kurt Burnette, Seven West Media chief revenue officer, said: “Powerful storytelling is at the core of our television business. The benefits for our audiences and opportunities for our advertisers are enormous. Our move into the live-streaming underscores our leadership and will drive greater engagement across all of our platforms and extending reach out of home, on any screen.”
Seven’s move into live streaming follows the success of its coverage of The Australian Open. Seven is also set to deliver the most comprehensive, innovative multi-platform and technologically advanced Olympic Games coverage ever seen with its all-encompassing delivery across all communications devices of the Games in Rio de Janeiro.
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