LiSTNR has launched of an advertising technology suite of innovations and services called LiSTNR’s AdTech Hub.
The AdTech Hub will offer commercial opportunities in digital audio for agencies and brands. The new suite leverages LiSTNR’s owned and operated model with its known user base of 1.8 million-plus listeners.
LiSTNR’s AdTech Hub’s ‘big three bets’ include increased personalisation and targeting, extensive dynamic creative optimisation, and an Australian-based CDP and first-party data clean room solutions and services.
SCA’s chief commercial officer, Seb Rennie, said: “LiSTNR’s new and advanced AdTech Hub brings together the massive reach and audience of digital audio across LiSTNR’s owned and partner brands, without geographic boundaries. LiSTNR’s AdTech Hub will enable the measurement of every campaign’s ROI across an unrivalled audio ecosystem.
“This will ensure our advertiser’s budgets go further, and engage more people, more effectively. It is a game-changer for the audio industry, business owners, marketers and media agencies.”
Executive head of LiSTNR commercial, Olly Newton, added: “When it comes to advertising to digital audiences in 2024, times have never been more challenging for brands. As the industry adapts to the discontinuation of third-party cookies, advertisers must explore alternative privacy-preserving data solutions to anticipate the evolving digital landscape.
“LiSTNR’s new app, along with its new AdTech Hub and advanced technology capabilities and services, will offer a frictionless universe of advertising options that deliver ROI for brands and add value for advertisers and listeners.”
Hatched head of digital, data, and tech, Denise McCormack, said: “At Hatched we understand that the ability to safely and effectively apply our clients’ data via clean room solutions will be pivotal to campaign successes in 2024 and beyond.
“We’re excited by LiSTNR’s AdTech Hub, as its perfectly aligned to our business strategy and our addressable product, HatchedID. We can’t wait to work alongside them to advance the Australian digital audio industry.”
The announcement of AdTech Hub comes as SCA responded to the takeover proposal from ARN and Anchorage Capital this week.
The message from the board is that the offer is not enough and it wants a revised proposal.
In a release to the ASX, the board responded to the complicated plan to acquire all the SCA radio and TV assets and break them up into three, or possibly more, separate businesses.
See also: Triple M takeover: SCA finally says ‘no’ to ARN/Anchorage and open to revised proposal