Lilian Sor has joined Howatson+Company as chief strategy officer after nearly three years with Clemenger BBDO.
“I have known Lil for many years and admired her for just as many. She’s a strategist obsessed by effectiveness,” Chris Howatson, founder and CEO of Howatson+Company.
“Her energy lifts the room and her values steer all to the right thing, not the popular thing. She cares fiercely. All these qualities make her the perfect person to lead strategy.”
Sor said of joining the independent agency: “Howie and the team continue to set the industry bar high, with their trademark combination of speed, modernity, intelligence, craft and passion. Their restless energy is contagious, and I can’t wait to help shepherd and champion the formidable strat team at H+Co.”
Lil has been recognised by the industry with a slew of effectiveness awards, including a Gold IPA, Grand Effie and led her team at CHEP to be awarded Effectiveness Agency of the Year. She has led planning teams in Sydney, Melbourne and London, including AMV BBDO, Grey London, Clemenger BBDO and CHEP Network.
Sasha Smith as chief media officer and Nicole Flinton Ferraro as chief experience officer, the appointment of Sor reinforces Howatson+Company’s focus on intersectional creativity and the value of divergent thinking.
Howatson added: “I’d like to again acknowledge Dom Hickey for her contribution to H+Co. Her contribution to culture, leadership of people and impact to the work is reflective in the agency we are today.”
Her departure comes after Clemenger BBDO recently relaunched with CHEP Network, Clemenger BBDO and Traffik joining forces under one banner and the new vision of “Do Big Things.”
Sor’s exit follows a recent restructure at Clemenger BBDO. Last month, Adrián Flores left the agency and his chief creative officer post. Among the other senior departures from the agency include CEO Dani Bassil, chief growth officer Anita Zanesco and Chep’s CCO Gavin McLeod.
The Group’s agencies – CHEP Network and Traffik – have since been consolidated into Clemenger BBDO. The group is now led by Clemenger Group CEO Les Timar with Lee Legget appointed CEO of Clemenger BBDO.
Top image: Lilian Sor