Tapt Media appoints Kristy Mansfield to lead 6PR Perth

Tapt Media has appointed Kristy Mansfield as general manager of 6PR Perth, expanding her remit across the station’s commercial, audience and community operations.

The newly created role sees Mansfield step up from Perth sales director, while retaining responsibility for revenue. She will also oversee audience strategy and growth, community engagement and the station’s Perth-based team.

All Perth staff will now report to Mansfield, centralising the station’s local operations under the general manager role.

Mansfield will also join Tapt Media’s executive leadership team, giving 6PR representation as the company develops its broader audience and commercial strategy.

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Tapt backs local leadership

Tapt Media CEO Tom Malone said the appointment was part of the company’s strategy to give local leaders greater responsibility across individual markets.

“I’m thrilled to have Kristy elevate to the General Manager role in Perth and join the Tapt Media ELT,” Malone said.

“Strengthening our commercial integration in this way is core to how we're building Tapt Media – backing our strong local leaders to drive growth in their markets, across audience, revenue, and partnerships. Kristy has a formidable reputation in Perth, and this appointment gives her the platform to represent 6PR and Tapt Media even more strongly across the market."

Mansfield said bringing operational, content and revenue leadership together would allow 6PR to respond more quickly to the Perth market.

"Perth is a highly distinct, fast-moving market that responds to dedicated local presence. Unifying our operational, content, and revenue leadership under a single local structure gives us the agility to move quickly, serve our audience with intent, and deliver greater value for our commercial partners. I look forward to leading our team in Perth as we build out the next phase of growth for 6PR."

More than two decades in media

Mansfield brings more than 20 years of media experience to the role, including 15 years at Southern Cross Austereo, where she held commercial positions across agency and direct portfolios.

Her remit at SCA covered multi-platform revenue across metro and regional radio, regional television and digital audio.

Mansfield has also served as general manager of UnLtd Perth and direct team leader at Nova Entertainment Perth, and represented ATN in the Perth market through Jetstream Media.