Kopa Media has appointed Hope Williams to the newly created role of growth director Australia and New Zealand as the company looks to accelerate its growth plans.
Williams’ appointment is effective immediately and in the newly created role she will lead the team in advancing the growth and development of both new and existing agency, client and platform partners across the Australia and New Zealand markets.
Before to joining Kopa, Williams was working in London as group director at Matterkind UK leading a team of programmatic strategists and operations specialists on the Initiative Media business to deliver growth through addressable digital capabilities.
She was pivotal to Initiative UK clients’ addressable acceleration over the past four years working with Amazon, LEGO, Harman Kardon, Carlsberg Group, Bupa, and NatWest among others.
With more than 10 years’ experience driving programmatic, data-driven and performance marketing strategies for some of the world’s leading brands across multiple industries.
She has also worked with Fairfax Media in agency sales, Cadreon at IPG Mediabrands as programmatic activations lead, and UM Sydney as digital director working on the NSW Government before relocating to London.
Trent Silins, Kopa founder and CEO, said: “Agencies and clients are seeking more transparency, visibility, and better control over the content they align and invest in. They want to understand how they can innovate and improve overall performance, with solutions that remove inefficiency and are accountable in driving measurable outcomes.
“Kopa is determined to provide best-in-class solutions and services for our clients. We are excited about the appointment of Hope into the organisation. Having such a diverse background in the industry across both the Europe and APAC markets, her experience will undoubtedly allow us to better understand, collaborate and support clients’ initiatives and the overall industry’s needs.”
Williams said of her appointment: “Working within a Media Agency for most of my career, I’ve had the opportunity to work across multiple channels and collaborate with some of the best technology partners globally who are driving the industry forward.
“So when Trent approached me with the role to support him in growing the adoption of Kopa’s technology in the Australia and NZ region – after seeing first-hand the amazing client results achieved in the EU and US – I was really keen to get involved. It’s an exciting challenge after my time at IPG!” she added.