Kayo Sport’s latest brand campaign, titled ‘Your Team,’ brings together Australia’s biggest sports stars including Bailey Smith (AFL), Josh Addo-Carr (NRL), Patrick Carrigan (NRL), Liz Watson (SSN) and more.
In the new campaign, AFL and Western Bulldogs star Bailey Smith is faced with the story of a passionate Bulldogs fan who realises that, by not having Kayo, he has been neglecting his duty as a fan of his favourite team.
In an emotional, rom-com inspired monologue, he’s assured that, now that he has Kayo, all is forgiven.
The campaign is off the back of the successful release of the ‘Sport Lives Here’ campaign last year, showing what life would be like if Australia’s biggest sports stars lived together.
With over 3000 creative executions, the campaign will run across TV, OOH, press, radio, social and digital in VIC, NSW and QLD.
Kim McConnie, Marketing Director, Kayo Sports, said, “Aussies have an insatiable hunger for sport and Kayo feeds that with the biggest range of sports and the most comprehensive coverage of their favourite team.
“Our ‘Your Team’ campaign celebrates this highlighting that for fans who want it all – every match, every round, and every moment – need to have Kayo.
“And in 2022, we can’t wait to add Netball to our line-up, bringing the sport to fans in prime time, with live coverage of every game of the Suncorp Super Netball, plus Sunday blockbuster matches available Live and Free on Freebies.”
Vince Osmond and Jade Manning, creative directors at Special said, “As the third instalment of the Kayo House, it was really important that we built on the equity we’ve created, while still keeping things interesting. Adding a new dimension to the construct in the form of a crazed fan gave us even more opportunity for humour.”
This winter, Kayo will stream every game of every round of the 2022 Toyota AFL Premiership Season and 2022 NRL Telstra Premiership Season, as well every game of the 2022 Suncorp Super Netball season plus over 50 other sports Live & On Demand.
The campaign is live from Sunday 27 February.