Kargo is reporting that it has bucked the digital advertising trend and has grown in a difficult market.
According to IAB, digital advertising in Australia grew by only 1.8% in the first half of 2023, a decrease from the 22% growth in 2022. In addition, the number of redundancies made by big tech during the same period have been well documented.
Kargo is reporting that its revenue in the APAC region grew 37% YOY in the first half of 2023 and by 60% in Q3.
To help manage and accelerate this growth in 2024, Kargo has announced the hire of three new sales people in the markets of Sydney and Melbourne. In Sydney, Jonty Saini and Natasha Herbst join Kargo from Channel Nine and TikTok respectively, whilst the Melbourne team welcomes Nina Johnston from Apparition Media.
Kargo will be working to invest and expand in APAC in 2024 and plans to introduce a number of new products and offerings in CTV advertising.
“APAC holds a pivotal role in Kargo’s global plans for 2024,” said Neill Pitt, Kargo’s APAC sales director.
“We have launched a range of new omnichannel digital display ad units throughout this year, which have proved extremely popular. At the same time we have also witnessed tremendous interest in our unique enhanced CTV pre-roll products as well as our proprietary social commerce and eCommerce solutions. We eagerly anticipate expanding our offerings to meet the surging demand in 2024 and have some incredible innovation set to launch early in the new year.”
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