Adtech company Kargo has announced its expansion of video advertising capabilities in Australia, New Zealand, India and SEA. Kargo’s video solutions put brands front and centre with optimised creativity ensuring that they are seen with the intended visual impact.
With a 15.8% increase in video predicted in the region by Magna Global, quality video advertising solutions are in high demand. Kargo has demonstrated the capability to deliver experiences on the small screen using proprietary technology design and deep integrations into their highly curated supply. Kargo has driven the advancements within the advertising industry and now has three new video solutions, delivering purchase intent for brands.
• Branded Canvas squeezes video back with additional product imagery and messaging, driving deeper awareness & memorability
• The Split Card offers large real estate next to the video ad, ideal for product showcases, promotional offers or oversized call-to-action prompts.
• The Interactive execution adds subtle branding elements on top of the video for playful motion and bonus attention.
These formats have proven viewability and lift results as recent research from Mercury Analytics proves:
• 83% viewability rate
• 79% video completion rate
• 17% lift in brand favorability over non-exposed viewers
• 16% lift in purchase intent over non-exposed viewers
“Kargo delivers a high-quality video advertising experience that works better than standard pre-roll. Their unique technology and analytics helps us create campaigns that perform extremely well. With Kargo, we are confident that our video advertising is making an impact,” said Josh Chan at Razorfish
“Kargo understands what works for consumers and brands. Enhanced video ads make brands relevant, capturing attention and increasing performance against key metrics, even above industry standards. We’re thrilled to offer our video advertising in APAC, where digital advertising, particularly video, is in a growth phase,” said Neill Pitt, the sales director at Kargo APAC. “APAC advertisers can make a better impression with Kargo-enhanced video ads.”